Month: February 2019

Should I use Google Analytics?

In today’s ever changing digital world, everything is moving at a faster pace and it is becoming more and more difficult to track data and see where your company stands. Google Analytics is the solution to this growing problem by offering the user Audience Reports. These reports are able to track specific demographics including age, gender, location, behavior, web traffic, etc. This gives you key information about your specific target market so you can strategize accordingly. They also are able to track what people are doing on your website so you can see where the people are and what the traffic is doing.

How can this improve your business?

Using the information provided in the Audience Reports can help you find the specific demographics you are looking for. This allows you to create new content that is tailored specifically to that target market. Also, because it tracks your website and its traffic, you are able to see what is a real popular area of your site as well as what areas of your site aren’t so popular. This allows you to be proactive about improving the sections that aren’t getting the bulk of traffic. Audience Reports help the user create content faster and more efficiently. Something else this platform offers is a way to track if a client signs up for your website which then allows you to track the specific behavior of that user. This can be done with all of the users that sign up. Audience Reports in the end are a vital tool in the marketing world and should be used to improve your marketing strategy. Find out 11 Ways You Can Improve Your Business with Google Analytics.

Google Analytics is a great tool to use for audience tracking. Audience tracking is a feature on Google Analytics that allows users to receive live reports on who visits their page, and overall insights on the audience such as their demographics. These tools are essential in giving useful information to businesses, firms, and people on social media. Many businesses are recognizing that we are now in a digital age, and many potential consumers are on social media.

The Tools to Use

One key tool businesses and individuals can use to track their social media audience is viewing social reports under acquisition. This report is designed to exclusively focus on social media, and can give valuable insight on the overview of social media sites driving the most traffic.

Another key tool to help monitor your firm’s social media is the “user explorer” aspect of google analytics. This part of analytics helps to understand why certain visitors navigate and interact with your social media the way they do. This can help understand if consumers are taking the desired action after being directed from certain social media sites.

Lastly, after taking individual consumers and reports into consideration, it is important to reflect on how to improve your social media strategy. Benchmarking on google analytics is the perfect feature to utilize in order to do so. This feature allows insight into your competitor’s traffic by comparing it to your own traffic. By utilizing these key features on Google Analytics, your social media marketing strategies can improve immensely.

Works Cited:

Sentance, Rebecca. “A Guide to the Standard Reports in Google Analytics: Audience Reports.” Search Engine Watch Search Marketing Guide to Naver Koreas Most Popular Search Engine Comments, Search Engine Watch, 4 Jan. 2019, searchenginewatch.com/2018/03/29/a-guide-to-the-standard-reports-in-google-analytics-audience-reports/.

So What Do Audience Reports Do??

Audience reports are available through Google Analytics to offer your company some information about your users characteristics. Some very important things it offers is the demographics of your users, so you are able to know who you are or should be targeting. Also you can find out the interests of your users, where they are located geographically, their behaviors on the website and what devices they are using to access your pages. Clearly there are a lot of things that the audience reports have to offer. Now we question how it can benefit and improve a company.

Can Audience Reports Lead To Improvements In A Company?

Audience reports can have quite the positive impact on a companies marketing. It can give them some really good intel on their users to make marketing a lot easier for a company. In the article How to Use Google Analytics Audience Data to Improve Your Marketing, Kristi Hines gives her insight on the topic. From knowing your users demographics creating ads to target your users becomes much easier. With seeing users interest you are able to market to people who’s interests match your company, or create ads that will reach your users through their interests. The use of geo-graphics is great for social media and search ads. You can base ads off your users location and their languages. Also if you are a small local business you will want to make sure you are targeting your ads to the right locations. “If you notice returning visitors are more likely to convert, do everything in your power to get first-time visitors back onto your website by having them subscribe to your blog or email list. ” Says Hines. You can do this by seeing your users behaviors. Lastly, seeing the technology your users are using is helpful as well. You want to make sure your website works across all different browsers. Whether is the type of computer people have or if they are using mobile phones for you company more often.

Article link: https://www.socialmediaexaminer.com/google-analytics-audience-data/

Is Google Analytics for me?

As a small business there is a lot to consider and it can be challenging to determine what to spend time and resources on. Especially in the growing digital world it is becoming more important to keep up to date with tracking and digital efforts. One of the perks of using Google Analytics is the ability to track who is coming onto your website and what they are doing once they get on. Lets take a look at what audience reports can do for you.

Follow a user experience

Using audience reports can allow you to see exactly where users are going on your Site. It can also tell you exactly where they came from. Did they come from an email? Organic search? Paid search? These are all questions that can be answered through audience reports. Once they are on the site you can also see what they do when they get there. You can see what they are drawn to and what they aren’t clicking on as much. This insight can help you optimize your page and take advantage of what users are liking and clicking on.

You can also see 1 day, 7 day, 14 day and 28 day active users. This will show you how many times consumers are coming back in the time frame. 1 day users mean that they came to the site once and didn’t come back. This means that they either had no interest or are just not repeat users. This can help you know if there is something you can do better. Or if those entering your site and not the target market.

Using audience tracking you can also see if your site is excelling with a certain demographic, in a certain geographic area or seasonally. This insight can be essential to your small business in order to grow and be more efficient in who your targeting and what you can do to improve your site.

What can’t be used as a small business.

A downside to using audience reports is you may not be able to use session quality if you do not sell more than 1000 eCommerce transactions a month. Google Analytics cannot report it under that threshold. However, there is still so much data that can be used if you are under the threshold.

In the end, Audience Tracking can be the difference between you and your competitors. Especially as a small business you are always looking for a leg up and Google Analytics audience tracking is a free resource to help you learn more and become more efficient online. Knowing your audience can make a big difference, a good quote to remember is, “Everyone is not your customer” by Seth Godin. As a business you cannot focus on trying to reach everyone but focus on reaching those that will benefit from you.

Read more here about the importance of knowing your audience in an E-Business world.

Important Features

Within these reports you are able to gain valuable insights on demographics of your users. This includes gender, age, language, location, etc. Additionally, you are able to track behavior of your users such as time spent on your site, frequency of visits, and clicks. Most importantly you are able to see the path that users specifically take through your site and what type of device they were using.

What Does This Mean For You?

Discovering demographics and behaviors of your users will allow you to create content tailored towards their interests within your site. Also, you are able to see how many of these users are returning to your site and create ads that encourage them to keep coming back. Mark Evans discusses how “one size fits all” marketing is not likely to work anymore. In other words, this is why it is so important to track user behavior and look into demographics because consumers nowadays want to feel like they are “special” and their specific needs are being met. In the end, using audience reports can really help marketers make better content for users and help to capture their attention.