Google Analytics ‘Behavior Reports’ allow individuals to track and monitor how users are reacting to the content on their site. You are able to track numerous factors. Some of which being; page views, unique page views, average time on page, and even the bounce rate. All of this information is so critical when attempting to […]
The Value of Great Content The most valuable part of any site is the content within it. If your site has no good content for your audience, then you will have no audience. Especially important, is the ability to track what your users like the most. What pages get viewed the most what content groupings […]
What are Behavior Reports? When a company looks into growing, they need to look at the areas that they can focus on to expand. They also need to look at what the customers actually like about what they offer and what they don’t like about their content. Behavior reports can provide the company with an […]
Have you ever wondered how you can learn more about user interaction on your site? Well, you have come to the right place! In this blog post, I will talk about the importance of event tracking relating to an article written about a synthetic oil company, and them trying to increase blog sessions on their […]
Why is Behavior Reporting Important? As a business, understanding behavior reports is extremely important. Within google analytics, behavior reports allows you to look at what users are doing in various ways. Some examples are site search, site content, and events. Within site search, you can see what users are actually searching for on your site. […]
Behavior Reports Behavior Reports are functions within Google Analytics that help your website track users activities on your site. Four behavior reports that are worth taking a look at to follow user behaviors are Site Search, Event Tracking, Content Grouping and Experiments. Site Searching allows you to see what your users used during their time […]
Understanding Behavior Reports Behavior reports are quite simple, it starts with something called site search query capturing that is extremely helpful. This helps us see what users are looking for on our site, along with different interactions on our page such as page views and even monetization opportunities. However, it is important to understand key […]
Benefits Whether the tags you are using are meta tags with title and description attributes or classifying and organizing the content, the way tags are used vary based on what your primary goal is. Title tags are the clickable headline in the SERPs and show up on your social network sites. Tags are meant to […]
Trying to promote a business by campaigning can be a pain. BUT, when you can effectively communicate your message across multiple channels using your campaign it makes it a lot easier to get in touch with those audiences. Through campaigning you want to be able to solve business challenges, create unique content, and cross-promote the […]
Setting up your campaign With google analytics, you can add campaign parameters to the destination URLs to identify the campaigns that refer traffic. The five parameter types are utm_source, utm_medium, utm_campaign, utm_content, and utm_term. Once you have picked a parameter type, it must be paired with a value. The user can do that manually or […]
