Overview Although Google Search console and Google Ads are different applications, they can be brought in to one to help a website. Their data reports can be integrated, which creates a lot of useful data for a website. Both of these are very strong tools to help the success of a website. Similarites of Google […]
For starters, let’s quickly go over ‘SEO’ and ‘PPC” campaigns. SEO or Search Engine Optimization is an organic search campaign that strives to use data to deliver the best site performance in order to produce an increased amount of traffic to your site. On the other hand, PPC or Pay-Per-Click is a campaign that functions […]
Most people think that since Google Ads and Google Search Console are two different applications that their data reports can not be integrated to help create an even stronger online presence for companies, what I have to say to these people is, you are wrong! How Are They Similar? I understand where people might get […]
Using SEO and PPC strategies together can yield greater results than using them separately. Using both campaigns will get you better search results simply because you are showing up in the paid search results and organic search results. More visibility equals increased traffic most of the time. If you run both these campaigns at the […]
One doesn’t necessarily have to be better than the other. When it comes to views on your site some people may think that one campaign is better than the other. In all reality though, a combination is the best way to go. There are two common campaign formats, paid searches and organic searches. One you […]
The Objective for Collecting Data As described in the title, collecting data can come from two different kinds of searches: organic and paid. Organic is search data that originates on its own meaning people find your page through their own search. For example, if someone was trying to find site to buy new brakes for […]
What is A/B Testing? To simply answer that question, A/B testing is comparing two versions of something and seeing which one works better. They are randomized controlled experiments because you can set it so half of the time people are sent to one page and the other half go to the other page. Then you […]
What is A/B testing? An A/B test is a randomized experiment that involves two or more variants of the same web page. Once you have set up a test with two or more variants, set objectives, and specified your target, you will collect data. You then analyze that data and determine if those changes should […]
