Taking Advantage Having understood this concept for some time now, I have tried to take advantage of it as much as possible. Typically I will add items to my cart that I want or may need in the near future and I let it sit in my cart (especially amazon). Doing this tells them that […]
The most recent digital ad that I can remember interacting with is one for a longboard. I had been looking for a longboard for awhile and I clicked around a couple of websites to see the different qualities and prices. I was in-between two of them so I had decided to not make a purchase, […]
Ads are always showing up – interrupting a video, showing up on social media pages. However, even though they’re showing up everywhere, they’re not always getting clicked. The call to action of the ad needs to be strong in order to get the click. My Experience At least once a day I see an ad […]
One day I was on my phone planning my spring break trip to Tampa, Florida. At the time, I was frequently searching for low budget vacation gear, specifically bathing suits. After half an hour of no luck, I decided to scroll through Instagram. As I am scrolling through the feed, nothing catches my eye, so […]
Ads have the reputation of being annoying and inconvenient when you are trying to complete a task. Popping up out of no where, you either become bothered by the ad or surprised at how convenient the ad relates to you. When Clickbait Becomes Successful I run into a lot of ads lately when searching through […]
by: Makalah Sizer Catching the consumer’s eye is the first job of advertisers. There has to be some wow factor to their ad that gets the consumer’s attention. Whether it’s something flashy that literally catches their eye, or a cool design, or theme. As a consumer, it’s pretty often that I interact with digital ads. […]
The theory that everyone has an FBI agent on the other side of their phone listening to everything they say has become quite normal in the digital age. Personally, this means saying things that I’m shopping for out loud. Usually, this is a joke but during the period of quarantine online shopping was the only […]
Display ads are one of the most common forms of advertisements on the internet today. Consumers see them when scrolling through social media, or visiting their favorite website, or even watching a video on Youtube. So, if there are so many of these littered throughout the vast expanse of the world wide web, how do […]
How They Got My Attention There I was, middle of summer 2020, hanging out with my golf friends, one of whom absolutely LOVES the clothing brand Vineyard Vines. It’s all he wears on the golf course and all he talks about off. It was after we had played, gotten dinner out, and relaxed on the […]
Sometimes you’ll fall victim to a Digital Ad & that’s okay… Below is a story time from one of my most recent ‘fails’. Similar to most tweens, teens, and young adults; I suffer from a breakout here and there. With that being said, I was the perfect candidate to fall victim to ‘Curology Customized Skincare’ […]