Understanding user behavior is extremely important because it allows companies and websites to make adjustments based on the data collected. It allows them to find out what the consumers are doing when they are interacting with your website. What buttons did they press? How long did they scroll? Site Tagging Site tagging is extremely helpful […]
The ability to start using tagging and google tag manager in general allows us to find more of a meaning to what the user maybe be searching for. Setting up certain tags in a way to generate certain leads, insights and information regarding what or how the user is behaving can be beneficial and more […]
Whether a company is selling product through a website, is posting scholarly case studies or even news articles, they need to know what their consumers are actually doing on their site. Are they getting to the homepage and leaving? How about adding products to their cart but not purchasing them? Or are they reading half […]
What are Site Tags? Site tags take web analytics to the next step. They work as tracking devices that you can implement on specific pages, videos, or links, and allow you to monitor interactions on specific items. These are important because allow you to do more than just see who’s coming to your site and […]
Why Use Tag Manager? Tag manager has many useful tactics when gathering data for a website. First off, it is a system used to collect data and gain more insights. It allows to create tags to see specific behaviors that users are doing. By using mag manger you can create triggers. Triggers are “cause your […]
Site Tagging and Behavior Tracking When I first learned of the amazing tool that is the Google Tag Manager, it immediately sparked my interest. Simply due to the insights and value that it can provide to analysts and a company’s marketing department as a whole. For it allows you to track and ‘tag’ specific and […]
What’s a Tag? Google Tag Manager is a tag management system that allows you to “Tag” certain events or actions on your page that can be tracked through analytics. We use these Tags to monitor what users do when they visit our site. Scrolling, clicking, copying, and watching are some of the many things we […]
Clicks Figuring out the exact activities that users are participating in on our websites is something that is very important. We cannot actually tell if our users are really browsing our website for the entirety of their session or if they are away from the screen doing other things with our tab open on their […]
A website tag is a tool used to gather data on a website. Tagging is and can be a piece of JavaScript code, a small pixel, or a transparent image that enables the collection of unique information about a person and on-site behaviors across an organization’s digital properties tracking their behavior and activities on your website or data for […]
