STP Applied to Email Campaigns

AllBirds Shoes STP AllBirds shoes focuses on elevating their eco-consciousness. It is their main focus in their marketing campaigns. According to AllBirds shoes they use planet-friendly natural materials, like merino wool and eucalyptus from trees. AllBirds shoes are similar to the typical running or walking shoes. They strive towards the audience who are eco friendly […]

Applying STP at Panera Bread

The STP Model and My Segments STP is an approach companies use so that they can create the most efficient and effective target markets. The three parts to the STP model are segmentation, targeting, and positioning. Segmenting refers to splitting up the audience into smaller groups based on demographics, psychographics, behavior and much more. Once […]

Application of STP to email campaigns

What is segmentation? In digital marketing, the concept of segmentation is used thoroughly to gauge interest and conversions from their aimed audiences. The concept of segmentation is defined as putting buyers into certain groups whether it is based on aspects such as gender, geographic location, needs, and etc. By using STP helps you better target […]

Segmenting AllBirds’ Audience

Breaking out into two segments Segmenting an audience is an important step to reaching your market. Having segmented audiences helps to not have too broad of an approach to the marketing. For example, AllBirds is a company that sells shoes. There are countless companies that sell shoes so it is easy to be lost in […]


After reading the article: I am understanding segmentation within marketing better than before. Based on the company examples given, I am interested in creating a form to collect information for the company Hinge. Hinge is an online dating app that helps people connect to singles near them. Hinge already has a lot of questions […]


Knowing your target audience and what they want is a key to success when it comes drawing in customers.  Going along with knowing your target audience is understanding how to separate them into different groups to better understand how and why they come to your business.  Using Panera Bread as an example, you could split […]