Get a Leg Up With Lead Scoring

According to HubSpot, “Lead scoring is the process of assigning values, often in the form of numerical “points,” to each lead you generate for the business…” Essentially, this process is conducive for companies to efficiently use their time and resources in order to monitor and prioritize ‘leads’. Allowing companies to respond to them appropriately. Which, […]

#1 / 4 = Google Analytics Goals

According to Neil Patel, an accomplished content marketing and digital strategy expert; there are 4 Google Analytics Goal ‘types’ that are essential for your business success. I agree with this statement, however, I believe that amongst the 4 goals, there is one particular goal that stands out the most. I believe that ‘Event Goals’ are […]

The VALUE of Tags.

Google Tag Manager is essentially a tool available to those who wish to improve and maintain their business. This tool is quite easy to use. While implementing tags within your site, it will provide you with critical insight into how individuals interact with your website. For example, Google Tag Manager has the ability to track […]

Digital Analytics are IMPORTANT.

Digital Analytics are critically important to your organization due to a multitude of factors. To begin, Digital Analytics allows companies or organizations to track their efforts and objectives. This method of tracking allows for success to be measured. Collected data is measured and analysed thoroughly. Below I have attached an article entitled; The Importance of […]