According to HubSpot, “Lead scoring is the process of assigning values, often in the form of numerical “points,” to each lead you generate for the business…” Essentially, this process is conducive for companies to efficiently use their time and resources in order to monitor and prioritize ‘leads’. Allowing companies to respond to them appropriately. Which, […]
According to Neil Patel, an accomplished content marketing and digital strategy expert; there are 4 Google Analytics Goal ‘types’ that are essential for your business success. I agree with this statement, however, I believe that amongst the 4 goals, there is one particular goal that stands out the most. I believe that ‘Event Goals’ are […]
For starters, let’s quickly go over ‘SEO’ and ‘PPC” campaigns. SEO or Search Engine Optimization is an organic search campaign that strives to use data to deliver the best site performance in order to produce an increased amount of traffic to your site. On the other hand, PPC or Pay-Per-Click is a campaign that functions […]
Google Analytics ‘Behavior Reports’ allow individuals to track and monitor how users are reacting to the content on their site. You are able to track numerous factors. Some of which being; page views, unique page views, average time on page, and even the bounce rate. All of this information is so critical when attempting to […]
In order to have the best luck when it comes to your campaign successes, it is highly recommended that you set up a campaign across multiple channels. This will allow you to closely monitor your efforts; in order to discover which channel is most effective for that specific campaign. Furthermore, using Google’s handy ‘Campaign URL […]
Google Analytics offers the ability to create custom affinity audiences. This feature is not new. In fact, it has been around for quite some time and has brought upon great successes for companies such as but not limited to Instagram, Facebook, and Amazon. These internal customizations essentially allow companies to hone in on exactly who […]
Google Tag Manager is essentially a tool available to those who wish to improve and maintain their business. This tool is quite easy to use. While implementing tags within your site, it will provide you with critical insight into how individuals interact with your website. For example, Google Tag Manager has the ability to track […]
For those of you who may be unfamiliar with the overarching function/purpose of a ‘Search Console’…it is essentially a free platform offered by Google in order for individuals to monitor and maintain website performance. Currently, Google is striving to revamp Legacy tools with Report tools in order to simplify the entire process for individuals. On […]
Digital Analytics are critically important to your organization due to a multitude of factors. To begin, Digital Analytics allows companies or organizations to track their efforts and objectives. This method of tracking allows for success to be measured. Collected data is measured and analysed thoroughly. Below I have attached an article entitled; The Importance of […]