What are Behavior Reports? One of the more obvious tenets of marketing, is that the more you know about your users/those who your marketing is reaching, the better equipped you will be to make better decisions surrounding your marketing strategy. Google Analytics has a specific component referred to as behavior reports that allows for you […]
Importance of Using Different Channels While often times we may attempt to tailor our specific marketing campaign to a specific and focused audience, it is important to recognize that this audience is present across a wide variety of different channels. Simply targeting one channel may bring you some results but in actuality, this method of […]
As we all know, advertisers are constantly looking for ways to better target and market their products and services. One way to achieve this, that is often overlooked, is through the usage of a “Custom Affinity Audience” or CAA. Simply put, a CAA more effectively targets a given audience based on a number of factors […]
What is Search Engine Console? Due to the ever-changing nature of search engine optimization, it is crucial that site owners understand the revisions and enhancements that have taken place.Both the “Report and Tool” and “ Legacy” tool offerings allow for a site owner to have a better understanding of the ways in which visitors interact […]
Why is digital analytics important to your organization? The primary importance behind digital analytics in an organizational setting, is that you are able to more precisely target and advertise to consumers. Digital analytics not only allows for you to improve your marketing strategy to those who are less likely to purchase a given product, but […]