What is Lead Scoring? Lead scoring is the process of assigning value to each lead that is generated for your business. Companies that use lead scoring can all have a different method of placing value to a lead, as they may value one action over another. An example could be placing more emphasis in terms […]
What is Paid and Organic Search Data? Paid Search Data and Organic Search Data are two different tools that advertisers use to increase website traffic and in turn customers. Organic Search Data is data that is is gathered through search console data, using search terms and keywords to derive the traffic. This data is found […]
Creating a Hypothesis A hypothesis is a purposed explanation to a problem that is being questioned. In order to form a hypothesis you must first have a problem that the experimenter feels needs an answer to. Then the person who is looking for the answer must form an answer that can be tested to prove […]
What are Behavior Reports? When a company looks into growing, they need to look at the areas that they can focus on to expand. They also need to look at what the customers actually like about what they offer and what they don’t like about their content. Behavior reports can provide the company with an […]
“Fresh, Never Frozen Beef” Wendy’s is a restaurant that competes with the best fast food restaurants throughout the world. They are a direct competitor to the giants that are McDonald’s and Burger King. The Wendy’s logo consists of a young female who has red hair, freckles and has pigtails. That is how many people visualize […]
What are Custom Affinity Audiences? When you create a website, or are struggling to have your page reach your desired audience, there are ways that you can reach your desired audience. One way is called creating custom affinity audiences. They are audiences that advertisers create to target certain groups of people that are more likely […]
The Benefits of Tools and Reports in Search Consoles The use of reports and tools in search consoles are very significant, no matter how old they are. Reports such as an Overview page and a Performance report allow the admin of the the page to analyze the usability of the website and where the user […]
Is your company not doing as well as you had hoped, or is it doing much better than you had expected, but you don’t really know why? Digital analytics is the answer to your questions. Digital analytics provide you with the opportunity to identify where your customers are coming from and the types of customers […]