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Googoal…

Why Are Google Event Goals Important?

Versatility is the cause for Google analytics to use event goals for recording information that is not just page views. These are very important small details that every website owner should be aware of. Events happen sometimes several times per user session and goals will be only hit one time. You can think about it as it would be in the real world, events happen all the time. And you only reach goals one time. Examples of such things can help understand how your website is performing. Such as page scroll depth and how long a session was engaged for.\

Why Should We Care?

Using Google tag manager to better understand your audience, into funnel all of this data into an easy to understand visual representation of what is going on in each of these events and goals.

For more information on this topic please click the link below.

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Lead Scores, Use ’em or Lose ’em…

What is lead scoring?

Lead scoring is a way to rate the leads you find for your business. These leads can either be used to gather someone’s information or Waze that they have interacted with your business or website. The way someone uses your website can also affect lead scoring and will determine how you shape your leads.

Why is it important?

There are many very important aspects of lead scoring, and each one needs to be thoroughly understood to have a successful strategy. One of the most important aspects of lead scoring is how potential customers engage with your website. This can tell many things, including but not limited to, People that look at your site and do not visit high value pages, as well as people who visit many highly Priced pages. The ladder will receive a lower score. Spending time looking at these analytics will show you who you should dedicate your time to the most. It is important to use a team that knows a lot about this, and implement that into your business .To get the best results.

For more information on this topic please click the link below.

https://blog.hubspot.com/marketing/lead-scoring-instructions

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SEO & PPC – Which Smacks Harder?

Search engine optimization is an organic search campaign. The keyword here is organic. This means there is no payment involved. The idea of SEO is to increase website efficiency, performance, and statistics. On the other hand, Pay per click is a campaign style that makes advertisers pay a certain amount, fee, for each time the ad is clicked on by a user. Both of these campaign styles have in common that the end goal is to increase site traffic and awareness.

Now, both of these campaigns styles Can work very well together. The reason these to work well together, even though they function independently of one another, is that gaining knowledge on more than just one type of campaign will help you learn about your campaign so much more. So, by learning about one, you learn about the other just as much maybe even more.

For more information on this topic, please check out the link below!

https://www.semrush.com/blog/3-ways-to-integrate-ppc-seo-for-multichannel-success/

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SEO is Too Complicated…

SEO is fully centered around content. Content that needs to be seen by people. This is basically it! Or is it…

Let’s talk about it!

Andrew Dennis’s article “It’s Content and It’s Links – Are We Making SEO Too Complicated?”, proves that yes its really just that simple. It’s easy to get caught up in programming, building deep links that you’ll never really track, and just plain overthink such a simple yet effective form of growth. Dennis really spends some time breaking down a very simple idea.. keyword tagging. After reading this it was clear to me that yes we in fact are overthinking SEO.. unless you’re a programmer, then go nuts!

Please visit Dennis’s article for more on this topic!

https://moz.com/blog/are-we-making-seo-too-complicated

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Wassup Campaign – Budweiser

Effectiveness

When a company has an ad campaign live, they most likely have the ad live across many channels to increase visibility. But, how does the company know what campaign is most effective?? Using Google’s ‘Campaign URL Builder’ will help the runner of the campaign see which channel is getting the most traffic, and the highest conversion rate. Some helpful tips to find this information out through this program are that you want to…

  1. Tag only what you need.
  2. Create your links with the URL builder.
  3. Use only the campaign variables you need.
  4. Don’t send personally identifiable information.

Examples and More!

I have included a very famous example of a campaign strategy that was successful in so many channel streams, that it has now become a pop culture reference.

Further Explanation

Please watch this video if you still have questions on this topic!

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The Cookie Monster know’s more about you than you think…

What are Cookies?

Have you ever gone into a website and seeing a pop-up that said “careful, all of your actions are being recorded and monitored by this website?”. If you answered yesterday question, then you have experienced cookies firsthand. Cookies are a great way to build affinity audiences. When a website tracks your location, your name, your IP address and many other things, they are compiling data to be interpreted into the Form of information so that the website owner can better target, or focus on weak points in their infrastructure or strategy.

What is An Affinity Audience?

An affinity audience is a very useful compilation of information. The way to create a strong website Is by understanding who your target audience is, and who is actually using your site. If you release a dance bag for example, and you find that football players are buying it more than dancers, then you might consider rebranding. Knowing what cities your website is popular into is also very important. If you have any interest in making sales, or opening storefront, then using your affinity audience information will greatly benefit you.

For more on this, click the link below!

https://support.google.com/google-ads/answer/2497941?hl=en

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Capturing Variables with Tags

What is Google Site Tagging?

Google ad tagging is there a way for you to track what areas of your website are really doing well, and what areas could use some improvement. Using this tool, the developer can see Information such as how many seconds a video as watched four, how far a user scrolls down the page, and what links people are clicking on with in the pages.

How Can Google Site Tagging Better Your Business?

There are many benefits to site tagging, that will all benefit your business. There are very few downsides if any. Using Google tag manager to find the “weak links” In your website’s performance is a great way to increase how well your website is doing. By knowing that people are stopping halfway down the page, now we know there is a reason that they are not scrolling. We can now change that so that they scroll through the entire page. Maybe the users are not enjoying the videos on the page, and they are only spending a few seconds on them. Knowing that we can improve the videos or replace them.

More Info on Google Tag Manager!

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Google Search Console, New Vs Old?

Jon Dretto January 24th

Legacy tools comparison

Google search console is a great way to see your website’s performance and check in on the site’s information to better understand what is going on with the usage of the site. Dash these tools display the website health, you URL/HTML codes, Security information and many more statistics. These tools make it easy for a young or old person today to know what is going on with their website, quick and easy.

What does all this mean? Why should we care?

These tools let the person running the page have a clear understanding of what is going on behind closed doors. when an error pops up, it can be cu\onfusing, but this helps the user know exactly what is going on, and how to fix it. The new Platform is much more efficient, only needing about 6 hours to process, vs the old one needing 3 days. it is a clear winner in this battle.

Sites used

https://searchengineland.com/google-search-console-speeds-up-data-in-performance-reports-322446