Why Are Google Event Goals Important? Versatility is the cause for Google analytics to use event goals for recording information that is not just page views. These are very important small details that every website owner should be aware of. Events happen sometimes several times per user session and goals will be only hit one […]
What is lead scoring? Lead scoring is a way to rate the leads you find for your business. These leads can either be used to gather someone’s information or Waze that they have interacted with your business or website. The way someone uses your website can also affect lead scoring and will determine how you […]
Search engine optimization is an organic search campaign. The keyword here is organic. This means there is no payment involved. The idea of SEO is to increase website efficiency, performance, and statistics. On the other hand, Pay per click is a campaign style that makes advertisers pay a certain amount, fee, for each time the […]
SEO is fully centered around content. Content that needs to be seen by people. This is basically it! Or is it… Let’s talk about it! Andrew Dennis’s article “It’s Content and It’s Links – Are We Making SEO Too Complicated?”, proves that yes its really just that simple. It’s easy to get caught up in programming, […]
Effectiveness When a company has an ad campaign live, they most likely have the ad live across many channels to increase visibility. But, how does the company know what campaign is most effective?? Using Google’s ‘Campaign URL Builder’ will help the runner of the campaign see which channel is getting the most traffic, and the […]
What are Cookies? Have you ever gone into a website and seeing a pop-up that said “careful, all of your actions are being recorded and monitored by this website?”. If you answered yesterday question, then you have experienced cookies firsthand. Cookies are a great way to build affinity audiences. When a website tracks your location, […]
Jon Dretto January 24th Legacy tools comparison Google search console is a great way to see your website’s performance and check in on the site’s information to better understand what is going on with the usage of the site. Dash these tools display the website health, you URL/HTML codes, Security information and many more statistics. […]