As a brand having a social media presence is necessary in order to stay relevant. The point of social media is to start a conversation. The saying “all publicity is good publicity” doesn’t always translate well into the online world. Sure people are talking and commenting on your posts, but is this conversation steered the […]
A strong social media presence is all about resonating with your audience. Every business is guilty of self-promoting, that’s how they get their name and their product out there. But the magic of marketing is promoting your product without your consumer noticing. Some of the most successful campaigns are the ones that push a message […]
To many October is the month where the leaves start to change colors and you switch your coffee order from iced to hot. But this isn’t the case for everyone. October specifically holds significance in the LGBTQ+ community. This is different than Pride Month, June, because October is used to observe the history of gay […]
Email is no longer the “golden age of marketing” like it used to be. More often than not emails get filtered into separate folders like spam and promotions. Some apps even give you the option to unsubscribe if you haven’t opened a companies email in awhile. If the marketing barely reaches the consumer, what’s the […]
The theory that everyone has an FBI agent on the other side of their phone listening to everything they say has become quite normal in the digital age. Personally, this means saying things that I’m shopping for out loud. Usually, this is a joke but during the period of quarantine online shopping was the only […]
If you want to be on top you have to be will to spend to get there. But what if that’s not in your budget? Spending hundreds, maybe even thousands, isn’t the only way to reach the top of searches, but it does help. Optimizing your site with keywords, internal and external links, and engaging […]
Where does HelloFresh get their ingredients? HelloFresh has been working with a farm to table approach to ensure that each step of the recipe is environmentally friendly, sustainable, and delicious as possible. In order to do this, they have partnered with numerous vendors and partnered with multiple companies dedicated to sustainability. These vendors are located […]
The top result on Google is prime, and highly competative real estate. In order to obtain and maintain this spot, the site must evolve constantly. So, is this possible? The answer is yes, but it isn’t easy. Obtaining this spot is about creating seed keywords that will link an individual’s searches to your site. The […]
The need for digital marketing is continuing to grow. Accessibility is a huge concern which is where form and function come into play. Capturing consumer’s attention is just the start, from there websites need to fulfill the needs of their costumers by functioning in a swift and consumable manner in order to create repeat visitors. […]
Digital marketing has opened up numerous channels for businesses. This has allowed businesses to reach a much larger audience quicker and more efficiently. This is not only cost-efficient but time-efficient. Digital marketing has allowed businesses of all sizes to connect to a much larger platform in a more repetitive way. While some may see digital […]