Custom Campaigns Using Channels

Using analytics in Campaigns Ad Campaigns can be so effective in not only getting new users but also retrieving data to help understand who you should be reaching out to and how. However, you can’t simply rely on one outlet to get the most out of your campaign. There are many channels to run a […]

The Power of Creativity in Data Studio

What is Data Studio? Google’s Data Studio is such a nice and easy service the helps puts data into a more more visual appealing format. Not only does it put all the data into one spot but it can truly bring the data to life and make it easier to understand using graphs and charts. […]

Defensive or Proactive Responses

As much as companies try to be loved by all, it is only natural that they receive negative comments. What’s important is how they deal with them. There are two types of responses, proactive or defensive. The difference between Proactive and Defensive  When companies are defensive, they are trying to diminish a customer’s comment or […]

Coors Light Could Use a Beer Campaign

Social Media Campaigns are so important in today’s society as social media is where many people spend a lot of their time and are most likely to be influenced. There have been many great campaigns this year that have received a lot of attention. One of these great campaigns is the Coors Light Could Use […]

Is ad spending important?

Search engine optimization can be hard to navigate, especially when dealing with the added pressures of paying for ads. The success of search ads really depends on the situation. There are many factors to take into consideration before spending all your money on being the first ad. It is not an exact science and many […]

Targeting Your Audience

What is an Affinity Audience? Custom Affinity Audiences are super important in the world of advertising and targeting one’s audience. It allows the marketing team to learn a lot about their audience and who they should be trying to market to. Thanks to help from cookies and other data collection that Google makes easy to […]

Are Cookies on Websites Unethical?

The use of cookies on websites is an alarming thing to learn about. Without knowing the behind the scenes of marketing, I believed this collection of information was not right and honestly scary. But is this practice of collecting user data as unethical as it looks?  My first thought like many was that it has […]

Are Authentic Ads Self Promoting?

Most ads are focused on self promotion of themselves and their products. This makes sense as the point of an ad is to get consumers interested in buying your product. However, have companies gone too far with self promotion ads recently to the point that they aren’t authentic? Are there other ways to create an […]

Is Email Marketing Dead?

Email Marketing has been a staple in digital marketing for many years as it is able to reach many customers with a click of a button. However, many consumers do not read these emails from companies, unsubscribe immediately, or give fake email addresses. Many emails also just end up in spam folders never to be […]

Children in Poverty Support Campaign

“1 in 6 children in America live in poverty – making them the poorest age group in the country.” “The State of America’s Children 2020 – Child Poverty.” Children’s Defense Fund, Children’s Defense Fund, 18 Feb. 2020  Children in Poverty Mission Here at Johnson we try to make the world a more gentle place. We specialize […]

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