What is STP? As marketing teams, it is essential to know that what you are trying to sell is not for everyone and shouldn’t be sold as such. It is important to understand your ideal audience and market to that. In order to do so you must use techniques called segmentation, targeting, and positioning. These […]
What is A/B Testing? An A/B test is an optimization tool that allows marketing teams to understand what elements of a website work best. They do so by creating two variants, variant A which is the original website outline, and variant B, which is a very similar adaptation off the same website but with small […]
What is Tag Manager? Google provides countless tools to help companies and websites gain data that allows them to know more about their progress in creating the best constructed website possible. One of the tools Google provides for free is a program called tag manager. This program allows the user to create certain tags that […]
About the article I read the article “How to Build Brand Authority with Content Marketing”. The author looked into the importance of the content a company focuses on and how one can use this content to gain authority. Authority is something every company should be striving for when it comes to their site and content. […]
Why are they important Current report tools and legacy report tools are super important tools to utilize from Google to help better understand and make changes to your online presence. They are both important as they can be utilized together in order to get the most in depth analysis. Legacy reports, while not seeming to be […]
Cost Per Click vs Organic In the world of marketing, Cost per click advertising and organic search advertising are extremely important in gaining awareness and revenue for your company. Which one is better at the job? It really depends on the company, their goals, and their budget to tell which is more efficient. In reality, […]
What is an Affinity Audience? Custom Affinity Audiences are super important in the world of advertising and targeting one’s audience. It allows the marketing team to learn a lot about their audience and who they should be trying to market to. Thanks to help from cookies and other data collection that Google makes easy to […]
The use of cookies on websites is an alarming thing to learn about. Without knowing the behind the scenes of marketing, I believed this collection of information was not right and honestly scary. But is this practice of collecting user data as unethical as it looks? My first thought like many was that it has […]