Defensive or Proactive Responses

As much as companies try to be loved by all, it is only natural that they receive negative comments. What’s important is how they deal with them. There are two types of responses, proactive or defensive. The difference between Proactive and Defensive  When companies are defensive, they are trying to diminish a customer’s comment or […]

Coors Light Could Use a Beer Campaign

Social Media Campaigns are so important in today’s society as social media is where many people spend a lot of their time and are most likely to be influenced. There have been many great campaigns this year that have received a lot of attention. One of these great campaigns is the Coors Light Could Use […]

Is ad spending important?

Search engine optimization can be hard to navigate, especially when dealing with the added pressures of paying for ads. The success of search ads really depends on the situation. There are many factors to take into consideration before spending all your money on being the first ad. It is not an exact science and many […]

Top Result

Being one of the top results on Google’s search engine is extremely important to businesses and their conversion rates. Without a top spot it is unlikely that consumers will find your page unless they are directly looking for it. It is a good thing therefore that, while not easy, it is possible for your website […]

How Digital Marketing has impacted businesses.

Digital Marketing has become essential to businesses trying to expand and get their names noticed. Digital Marketing allows for businesses to reach many different platforms and demographics. It keeps businesses in contact with consumers all over the world and allows them to implement target markets. It also allows these companies to become aware of what […]

Are Authentic Ads Self Promoting?

Most ads are focused on self promotion of themselves and their products. This makes sense as the point of an ad is to get consumers interested in buying your product. However, have companies gone too far with self promotion ads recently to the point that they aren’t authentic? Are there other ways to create an […]

Is Email Marketing Dead?

Email Marketing has been a staple in digital marketing for many years as it is able to reach many customers with a click of a button. However, many consumers do not read these emails from companies, unsubscribe immediately, or give fake email addresses. Many emails also just end up in spam folders never to be […]

Children in Poverty Support Campaign

“1 in 6 children in America live in poverty – making them the poorest age group in the country.” “The State of America’s Children 2020 – Child Poverty.” Children’s Defense Fund, Children’s Defense Fund, 18 Feb. 2020  Children in Poverty Mission Here at Johnson we try to make the world a more gentle place. We specialize […]

Form vs. Function

When creating a website or a landing page there is a lot to consider such as the information you need to provide or the visuals. These visuals and layout of the website would be the form. The function would be how well the website works. Both form and function are necessary for successful websites and […]

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