Author: kwiesin1

Channel Hierarchy… Setting up a multi-channel campaign can seem like a somewhat daunting task; but luckily with the help of Google Analytics – the stressful becomes exciting. Google even allows for you to break up your approach in different categories and sections, with the hierarchy as follows: channels, sources, and mediums. This helps especially when […]

Anyone can be creative… I’m sure we’ve all heard it before, anyone can be creative. This much is true, but someone who is truly creative can and will deliver content, or in this case analytic reports, that are sure to turn heads in the boardroom. Luckily, for those who are less in tune with their […]

Selecting Custom Customers… Personally, I am blown away by how much help Google Analytics can provide to you right out of the box – and one of these fantastic features is custom affinity audiences. An affinity audience is essentially a group of people that share similar passions, lifestyles, habits, or behaviors; and these are often […]