Why marketing automation? It’s no secret that the digital market is growing and helping businesses grow as well. The use of marketing automation provides companies with helping optimize themselves in a more effective manner. Let’s take a look at how optimization can help your business. The marketing automation market is rapidly growing and 75% of […]
What is Ecommerce? If you sell products or have any sort of transaction on your site you can analyze this activity with the ecommerce reports. Setting it up: Tracking ecommerce on your sight is not automatically set up in google analytics, there are a few short steps to getting it set up. First you need […]
Running experiments: When running experiements in google analytics one of the things you should consider is who you want to be apart of your experiment. Having all the traffic thats coming onto your site may seem ideal becasue you would get alot of information . However, you should consider not everyone that comes to your […]
What are attribution models? Attribution models are used so that you can properly credit sales and conversions. They allow you to determine where the user clicked right before they converted. This is another way to follow the user experience, see patterns and determine what is working to create these conversions. What one to use Google […]
Why spend time on experiments in Google Analytics? What is an experiment? An experiment on Google Analytics is a powerful tool to give insight into the most effective page to have on your site. With experiments you can test up to 10 different variations of a landin page for users. Meaning different users will be […]
What’s New? The new search console is a cleaned up version of the old search console. Although it provides more information then the old console it is easier to navigate and allows users to find the most important information they need. According to “New Google Search Console design and user interface: here’s what changed and […]
Throughout the journey of MKT 370 my hopes and expectations are high. I hope that my skills in GA will be sharpened and that I can efficiently create clear analysis of data. I hope to learn to develop dashboards that will help pull data tell the stories of what audiences are doing on sites, what […]