Why marketing automation? It’s no secret that the digital market is growing and helping businesses grow as well. The use ...
Author: Marissa Tortora
Using Ecommerce TrackingUsing Ecommerce Tracking
What is Ecommerce? If you sell products or have any sort of transaction on your site you can analyze this ...
Using high value customers to get insight on experiments in GA.Using high value customers to get insight on experiments in GA.
Running experiments: When running experiements in google analytics one of the things you should consider is who you want to ...
Ins and Outs of Attribution Model options.Ins and Outs of Attribution Model options.
What are attribution models? Attribution models are used so that you can properly credit sales and conversions. They allow you ...
Experimenting in Google AnalyticsExperimenting in Google Analytics
Why spend time on experiments in Google Analytics? What is an experiment? An experiment on Google Analytics is a powerful ...
What Can Audience Reports Do For Your Small Business?What Can Audience Reports Do For Your Small Business?
Is Google Analytics for me? As a small business there is a lot to consider and it can be challenging ...
New and Improving Search ConsoleNew and Improving Search Console
What’s New? The new search console is a cleaned up version of the old search console. Although it provides more ...
Some Big Shoes to FillSome Big Shoes to Fill
Throughout the journey of MKT 370 my hopes and expectations are high. I hope that my skills in GA will ...