Author: mculver4

Collecting Data Advertising campaigns are a very effective way to spread the word about a product or service. However, there is a right way and a wrong way for this to be done. When creating an ad campaign it’s important to really know what you’re selling and who you are selling to. Knowing the demographics […]

Do you need to be creative to use Data Studio? After reading about and experiencing with Data Studio, I believe creativity is beneficial however not an essential trait for being successful. At first glance it’s a very overwhelming platform, but once you start to understand how to navigate around it starts to become straight forward. […]

Finding your Audience The rapid increase in digital marketing makes for extremely competitive markets. One way to get ahead of your competitors, and be efficient with your work, is to focus on specific target audiences. You need to take the time to dial in and ensure you’re marketing the right group of people. You want […]