What is Lead Scoring? Lead scoring is a point system each business earns from your business that shows your companies value. This helps ad companies prioritize business based on points when creating an ad and where to place it. This is how companies determine their leads and pick the best fit for their ads. There […]
About Goals Goals can be set through google analytics to create objectives one wants to focus on. their are many goals one can set through google analytics. These goals are set to help your website reach the amount of views, time duration, etc. to achieve these goals through analytics. According to Neil Patel their are […]
What is SEO and PPC? A SEO is an organic search where you can track certain aspects of what people are viewing on your website. these are done through Google Analytics, Google ads and Search Console. All are helpful when diagnosing what your costumer is interested in. PPC is where you can find more information […]
Creating an Hypothesis A hypothesis is a theory on how to correct or improve something on your website in order to create more focus on the important information. The data you have in Google analytics will help you create a hypothesis on what to fix in your site. For example, say you have important information […]
Behavior Reports Behavior Reports are functions within Google Analytics that help your website track users activities on your site. Four behavior reports that are worth taking a look at to follow user behaviors are Site Search, Event Tracking, Content Grouping and Experiments. Site Searching allows you to see what your users used during their time […]
15 minutes can save you 15% or more on car insurance Geico is one of the nations leaders in car insurance, competing with other popular companies such as All State and State Farm. Geico has many different mascots to represent the company in their ads such as the caveman, Pinocchio, woodchucks and more, but none […]
What are Custom Affinity Audience Reports These are cookies that track user behavior which allow the website owner to view what certain people view on their site. This is beneficial to the website owner because they can send personalized advertisements based on people website interactions. Demographics, Interests and Geography Audience Reports are a way to […]
Tag Manager Overview A Tag Manager is a tool used to quickly and easily update “measurement codes and related code fragments” which are also called “tags”. Once you apply tag manager to your website, it makes it so your tags have certain triggers that go off while your keywords are searched. With tag manager set […]
The Benefits of “Report or Tools” and “Legacy” Tools First off, the Report or tools are considered the old search consoles and the legacy tools would be considered the new search consoles. Both search consoles are beneficial for websites to keep track of how their website is operating. Both are very useful to see how […]
Digital analytics are important for companies so they can visually see how well an advertisement or post reacts with the audience. Digital analytics show how many views and interactions the ads give to show what ads are working and which ads need improvement. This helps the company discover what works and what does not work […]