Is it “ethical” to track your users behavior when they visit your website? While technology today makes things very easy to do from your own phone, you also leave a footprint of everywhere you went to get to that page. Companies are able to see what pages you were on before arriving to theirs. This […]
It is a goal for a company to keep its’ reputation clean and honest. When negative responses are left on their page, it’s important for them to address the concerns in their comment sections. When companies address negative comments, their goal is to do so respectfully and make sure the problem is taken care of. […]
Should brands halt their self-promotion on social media platforms for more authenticity? There are several reasons why this is an important way for brands to self-promote. Some important factors of using social media to self-promote: Brands want their customers and new customers to know what they’re about. Social media gives brands an opportunity to be […]
For any pizza lover, Digiorno is not an unfamiliar brand. Buying a frozen Digiorno pizza for dinner is something my family does when we can’t decide what to eat. During National Pizza Month, Digiorno promoted a campaign #DeliveryDigiorno. This was very successful because customers were able to tweet the hashtag and receive a delicious pizza […]
Is email marketing really dying? Let’s take a look at the different factors of email that play into the marketing aspect. Many people that began using email before texting came out use email as a way to communicate with others whether it be in the work place or with family. We associate email as a […]
This blog talks about how Starbucks helps those they are in fair trade partnerships with. PHOTO BY CHELSIE CRAIG Why does Starbucks choose fair trade? Starbucks gives back to our farmers and coffee communities that we are in partnership with. By doing this, our coffee can only get better. Thanks to our loyal customers, we’re […]
Ethical Sourcing: Coffee Making Coffee the first sustainable product to help the lives of 1 million and many more people in coffee communities around the world. Thanks to the loyalty and support of our customers, Starbucks is donating millions of disease-resistant trees to aid farmers fight threats such as coffee leaf rust. Through our Global […]