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E-Commerce Tracking and Why it’s Beneficial

What are E-Commerce Reports?

E-Commerce Reports can be very beneficial when looking to improve your business. They allow you to to track and analyze the purchase activity on your site or app. They offer many benefits including transaction information, average order value, eCommerce conversion rate, time to purchase and more. With these reports you are able to see which products are selling well as well as what products are best suited for your customer base, as well as what campaigns are working well and driving customer purchases. Another important benefit is being able to see how long it takes a customer to make a decision to purchase a product.

How to Get Started

If you want to be able to use Ecommerce data in Analytics, there are a couple things you need to do first. First, you need to enable Ecommerce for each view in which you want to see data. Next, you’re going to want to add a tracking code to your site or app to collect the data and send it Analytics. Be comfortable editing in HTML, as well as have some experience in coding in Java Script because it will make the whole process move a lot smoother. There are three different areas where you can do your tracking code setup. First, you can set up using Google Tag Manager. Within Tag Manager, there are two types of ecommerce implementation methods. Standard ecommerce allows you to track transactions and analyze purchase activity, while Enhanced ecommerce shows when a customer added items to their shopping carts and when they started the check out process. You can also set up tracking codes on the web with a basic tracking page, or within an app using one of the Analytic SDK’s. If you are an online business owner, Ecommerce are essential!

Check out 5 Essential Ecommerce Google Analytics Reports to learn about many more benefits these reports offer for your business.

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How to Gain Traffic on Your Website


Targeting the Right People

One of the largest challenges people face when running a website is how to keep visitors coming back to the site. Google Analytics has helped make this less of an issue with audience targeting. Creating a target audience is easy if you know who you’re targeting. Analytics will create an audience report based on your customers interests and feedback. With this tool, you can then send these specific people links to discounts or other promotions that will keep these people coming back to your site.

Using Behaviors

Analytics also offers behavioral targeting which allows you to track and use the consumers previous web browsing data to create a custom experience for that user by using that data to show ads that this person would be interested in. It allows people to test new ideas such as a new registration or subscription process when someone new enters the site. You can use the Time Since First Arrival variable to target new visitors to your site and give them a unique experience and incentives to sign up for your site. Behavior Targeting is a good tool for any company looking to attract, and keep users coming to their site.

Want to learn more about Behavioral Targeting? Check out Back to Basics: What is Behavioral Targeting?

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How to Determine the Best Attribution Model

What is an Attribution Model?

CLICK ME!!!While using Google Analytics you are offered many different models and reports that you can use to track the actions of your consumers. The Attribution Model is the set of rules that controls how a companies sales and conversions happen in their specific conversion paths. Google gives you the tool to see what specific channel led to a consumer purchasing your product. This allows you to see what channels are the most effective and what channels to put your money into and what to focus on moving forward.

Which One Should You Use?

The Attribution Model offers you many different tools to use. One of the most effective is the Last Interaction Model. This shows you the last touch point of the sale or the conversion. It allows you to see the exact channel the consumer used that triggered the conversion. For example, if you were to put an ad on Facebook and someone came to your website from that ad. That allows you to see that the ad is effective and you can put more effort in social media advertising. Another useful tool is the Time Decay Model. This model shows the touch points of the consumer during the closest time to the sale and or the conversion. Having the tools to see what channels are working and what channels are not working can be vital to a companies success, but you can’t be successful if you don’t know which model to use.

To find out more about Attribution Modeling check out What is attribution modeling?

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Why Behavior Reports Will Help You Succeed.

What do Behavior Reports do?

Behavior Reports are an exciting tool that you can use to help your business grow and succeed. There is a tool that offers you a unique look at different metrics on your website, including the most frequently searched terms on the site, page views, the amount of time spent on a page, bounce rates, etc. This feature is called Site Search. This helps you see where the bulk of traffic is going on your site, and whether and page is successful or not. Behavior Reports also allow you to have Event Tracking, which allows you to track user interactions with content on your site. This could be a download or someone watching a video on your site. This helps you again, see what is popular and what is not, but focuses more on the actions performed on the site.

More Tools for Success

Behavior Reports also offer Content Grouping which is a very important tool. It allows you to group content together in a structure that reflects how you think about your site or app and
it allows you to track what pages are giving you the highest revenue and views. This is beneficial because it allows you to shape your own website as you see fit and will give you the information for whether your website is doing well or not. Finally, there are Experiments, which is a tool that allows you to create up to 10 different landing pages for your users. This means you can see what landing pages have the most influence on your users and which promotion or idea is resonating with your consumers.

For more information about Behavior Reports, read Google Analytics Behavior Reports: More Useful Than You Realize!

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How Can Audience Reports Help Your Business Grow?

Should I use Google Analytics?

In today’s ever changing digital world, everything is moving at a faster pace and it is becoming more and more difficult to track data and see where your company stands. Google Analytics is the solution to this growing problem by offering the user Audience Reports. These reports are able to track specific demographics including age, gender, location, behavior, web traffic, etc. This gives you key information about your specific target market so you can strategize accordingly. They also are able to track what people are doing on your website so you can see where the people are and what the traffic is doing.

How can this improve your business?

Using the information provided in the Audience Reports can help you find the specific demographics you are looking for. This allows you to create new content that is tailored specifically to that target market. Also, because it tracks your website and its traffic, you are able to see what is a real popular area of your site as well as what areas of your site aren’t so popular. This allows you to be proactive about improving the sections that aren’t getting the bulk of traffic. Audience Reports help the user create content faster and more efficiently. Something else this platform offers is a way to track if a client signs up for your website which then allows you to track the specific behavior of that user. This can be done with all of the users that sign up. Audience Reports in the end are a vital tool in the marketing world and should be used to improve your marketing strategy. Find out 11 Ways You Can Improve Your Business with Google Analytics.