What is A/B testing? When using A/B testing the content that is composed may not lead to the desired outcome. In the process of this, there may be issues that arise such as tracking conversions, or actions that take place on a website. So what exactly is A/B testing? A/B testing is a way to […]
What is A/B Testing? An A/B test is an optimization tool that allows marketing teams to understand what elements of a website work best. They do so by creating two variants, variant A which is the original website outline, and variant B, which is a very similar adaptation off the same website but with small […]
Overview Companies run numerous campaigns, while some are bigger than others – they all tell what your users are doing. Many times, campaigns are not successful and need to be worked on. With the successful campaigns, they can also be worked on because there are always improvements. There is no way there is a perfect […]
What is A/B Testing? An A/B test involves an experiment where you change one part of your website, and see if it creates a desired outcome. This can include adding pictures, renaming headings, or reorganizing your website layout (etc) with the hopes of increasing traffic, increasing user interaction or other goals of your website. Variant […]
What does A/B testing do? The content that gets created might not always have a desired outcome. There may be issues getting a conversion to happen or a certain action to take place. With these issues, it might not always be clear what the best change is to make progress. A/B testing is a way […]
What is an A/B Hypothesis? An A/B hypothesis is an experiment used to track users, and can tell how effective your data is. The hypothesis should use two or more variants to test on a webpage. first off, variant a should be what the original website had. Secondly, variant B should include the modified variant […]
What is A/B Testing? An A/B test is an experiment where you test one or more variant changes on a website. Variant A is the original and variant B is the modified version. Once you establish what you want to change, then you create a hypothesis of what you predict will happen when you make […]
A/B tested is a very important part of digital marketing. A/B testing is a way to create multiple advertisements, layouts, and pages. We use this to see which will drive the most traffic and get the most engagement. In class, we thought about the changing of colors and layout of different google merchandise products. A […]
Using Google optimize to create an A/B test is a great way to determine what things on your website work well and what things can be changed to be more effective in attaining your goal. A test I think we should run is seeing whether or not moving a video from the middle of a […]
In order to create a hypothesis, we need to identify a problem. For this example, let’s say we have a website and we have videos on it. A goal of our website is to get more people to watch the videos that are posted on there. We would have to look into the behavior reports, […]