Google Analytics Goal Types: Visit Duration Goals

Google Analytics offers four ways that a business owner can track goals. URL’s, time, pages/visit and events. This blog post will specifically focus on the time way to track goals akak duration.

Visit Duration goals is the a simple way of goal setting. You use this goal to track how many people are visiting your site and how long they are staying. If you want to break it down even further you can choose a duration of time of the day, for example from 1pm to 3pm, and see how many people visit during that time. Based on what type of cite you have you can choose whether you want the visit to last longer or shorter than the threshold that is provided. Now google analytics provides a lot of information but unfortunately it doesn’t collect when someone really leaves your site, just when they leave the page. So based on when they leave one page and go to the next you can do some math and see how long they were on a page, for example someones cart page and the confirm purchase page. So if you goal is to have X amount of people visit the cart page and the confirm purchase page you can use google analytics to determine that.

This would be beneficial to for our project digital page because there are a lot of articles on this site. By flipping from one page to another you can see how long they were on that article and with page scrolling you can see how much they read. By tracking these goals you can see what author is getting the most readers or you can see what topics the readers are more interested than others. This will really allow for better develop of blog posts in the future.

The other goals listed on the site are also very helpful. Event goals will probably be the more complicated of the four but nonetheless this can really help project digital produce more articles based on what the audience likes.


URL Destination Goals

According to Neil Patel, a skillful content marketing and digital strategy specialist; Google Analytics makes it easy to track your goals in four ways. URL’s, time, page visits, and event tracking, with the help of a goal, it can tell you how your business is doing and can provide you visibility on areas of enhancement. URL destination goals keep track of specific URLs. Each time someone goes to that URL, they trigger the intent. This can cause a hit or a click that gives you an indicator that people were on the site and your goal was reached. This is great for “Thank you Pages” as Patel stated in his article.

This can help with because with setting a goal; you can see how people are clicking to the URL and seeing different things like a video or scrolling to the whole page. Can also see if they watch the entire video if you put a tag on it from Google Tag Manager. Overall, URL Destination Goals are beneficial to a business and with the proper steps. it can help you achieve a lo


Why Page Visit Goals Are Crucial for Your Website

What are page/visit goals?

Setting goals for the number of page views you get is important to keep your business on the rise and keep maintaining up with your goals. You can set the number of page view visits to a certain goal and try to get below or above that number depending on whether it’s a minimum or maximum goal. With Google Analytics it is very easy to set page visit goals and change them every week or so.

Are these goals even useful?

If you have a website and want to continue getting more people to view your content and shop with you then you are going to want to know how many people are clicking on your page. With these page view goals that are set up in Google Analytics you can see how many people are clicking on a new product for example. If you release a new product and want to see how well it’s doing then you can track how many people are viewing it and set a goal of how many people you want to see it to see if you reach the goal. If you don’t reach the goal then you know that maybe that product wasn’t a hit and know you need to add something else or make changes for more people to look at your website.


#1 / 4 = Google Analytics Goals

According to Neil Patel, an accomplished content marketing and digital strategy expert; there are 4 Google Analytics Goal ‘types’ that are essential for your business success. I agree with this statement, however, I believe that amongst the 4 goals, there is one particular goal that stands out the most. I believe that ‘Event Goals’ are the most important goals to focus on. Compared to other goals, this particular goal allows you to track specific actions a consumer takes on your website. This allows for much more information to be collected.

You can track just about anything you want with Google Analytics Events such as:

  1. External links
  3. Time spent watching videos
  4. Social media buttons
  5. Widget usage

Any element that your visitors interact with can be tracked with events. This is beneficial for a variety of web platforms. In terms of Project Digital, amongst many events, we have the option to focus on a goal that would track how far a user scrolls down our site. This will allow us to monitor where the average ‘drop-off’ point is and what we can implement to make viewers read further.


Event Goals and Google

Why put emphasis on events?

Quite simply, versatility is what causes Google Analytics to use the event goal in order to capture the non-pageview things that we might be interested in on a certain website. The biggest difference between events and goals is that events can happen multiple times per session whereas goals only happen on the first occurrence. Through event value, this allows us to pull full dynamic information off the page. In Project Digital, things like this would be helpful for us to track the events that people are interacting with on the page, like how long they engaged in a session or if they possibly shared a blog, based on the set goal we are looking to complete.

Reports of Event Goals

Using acquisition reports we are able to look at values such as what channels the audience is coming from, and how they have interacted with the page. Based on the set goals, it will funnel the information automatically for us to see exactly the values and conversion rates that have been created and completed by the audience members. Obviously with event data like this, we will use Google Tag Manager to create the most versatile solution to add the events to Project Digital. It all comes full circle.


Analytic Goals to Help Your Business

There are four ways to track your analytic goals. These goals help you keep track of your business and shows you what you need to improve upon. The four goals are URL destination, visit duration, page/visit goals, and events.

Visit Duration Goals

This goal simply tracks how many people have been on your site and how much time they spent on your site. Google Analytics allows you to set specific time goals down to the minutes. Setting this type of goal can show you what areas of your website are getting more visits. This goal also shows what places your visitors are spending more time at on your site.

Tip: Make sure to update your goals regularly because your business metrics will be changing all the time.

To learn more about goal setting, head over to Neil Patel’s website.


Pages/Visit Goals: Why are They Important?

What are Pages/Visit Goals?

Pages/Visit goals is a tool on google analytics that helps a business owner track the number of pages that each visitor sees before they leave the site. When setting this goal up, you can either select greater than or less than for an amount of pages visited. If you choose the greater than, that means you just want to see engagement on the site. You would use less than to see if they actually went through each page (effectiveness of site). Although this tool is simple, it can help businesses redesign their website if they get negative data.

How Can This Help ProjectDigital?

This tool can be a large help because if implemented with the greater than function, the owner could see if people are actually navigating the site instead of leaving after they hit the home page. If they use the less than function on specific posts, then the owner would be able to see if people are actually clicking through to read the posts. If they get information back that people aren’t visiting a certain number of pages or if they are not meeting their goal, then they could change the layout to convince people to click through.

For more information on goal types, take a look at this article.


Page/Visit Goals: How it Helps Your Business

Page/Visit Goals

This goal has a focus on tracking the amount of pages viewed by the user before they leave your page. This is a very help goal to track because it shows you how successful your page is at capturing user’s attention and then how well you are able to hold their attention. This is best for customer support in the sense that you can see if your customers or potential customers are satisfied with what they find on your site. This information can be helpful to gain or maintain satisfied users, and allow you to learn what to adjust in order to improve your page. Page views can be helpful for every business and can help us while using Project Digital. We would be able to set up a goal to track and see how well we are doing at getting people to view or site and blogs. The goal would tell use the data and allows us to understand how we might increase the page views to the blogs we write. If we want more views, we could add to our titles in order to encourage more involvement. Then to keep users on the page, we could try to add helpful information at the start to keep them on the pages. All the data given by a Page/Visit goal will help our class understand what else we can do to create more involvement with our blogs.

How to Set and Understand this Goal

First, set your goal as active and choose your goal type as “Pages/Visit”. This will let Google Analytics know what you are looking for and will give you the data based on what parameters you choose. The Goal details ask you to choose what you are looking for, which would be “Pages visited” on your site, the Condition and the Number of Pages Visited. Any of the options provided for each category provide different information for different tasks you are looking to achieve. For the Condition section, you can choose between greater than, equal to, or less than. ‘Greater than’ would be best if you were choosing to measure engagement, while ‘less than’ would allow you to measure the effectiveness of you site. The Number of Pages is really due to preference and what amount of pages you want to know are being viewed by users.


Applying Visit Duration and its Purpose as a Goal

The use Case for Visit Duration

Visit duration has a lot of pros and cons to its use case with the main plus being it can track how long people are on your site with the con being that it only works on a loaded pages event. This means that while it can keep track of how long people are on your site it will only work if the viewers are loading new pages which means if they only see on page and leave you will see and time duration of zero seconds which can be misleading. This means that for sites where most of your content is on one page it is not a useful metric but with sites like blogs or shopping websites where there are plenty of clickable link this metric thrives in.

Applying Visit Duration

When using visit duration as a metric there is something important to keep in mind that time duration doesn’t mean success. For example if you run a shopping website and you see an avg. time duration much higher than maybe a week ago and you made changes, maybe you did find success or maybe the new site has become frustrating and confusing which can negatively impact your website traffic. For our site ProjectDigital visit duration can be very beneficial because it is very easy to navigate between blog to blog so it makes the metric much more accurate. In order to make it more accurate though we could filter out bounces meaning that all the people who visit one page and are done reading won’t be included into the data which accomplishes two things, one you get a much more accurate visit duration and two you also get to see how many people are visiting more than one page and who you are really connecting with.


The Benefits of Visit Duration Goals

What exactly are visit duration goals

Although it is pretty simple, visit duration goals can be very beneficial. Google Analytics shows a number of things about viewers such as demographics and amounts. Visual duration goals track how many people stay on a website for a certain amount of time. You can also set goals to track every visit that’s below a specific amount of time. One of the best benefits of this is that it helps websites answers customers questions as fast as possible. To set this up, it is necessary to set a goal on google analytics. After this you have to set the goal to be less or greater then a specific number of minutes. If you have a service based website then less minutes is a better choice because this means your website is helpful. For a content based site, longer is better, because that would mean people are enjoying youre content. After this just hit save, and you are good to go.

How these goals can benefit you’re company.

Setting these goals can be very beneficial to a company. These can greatly impact smaller companies. Say there service based, they would want a shorter visit duration. When they set their goals they are able to see exactly how long they are viewed for. If this companies website has long visual duration, it would help them realize the site needs some adjustment. This would tell them that their site isn’t necessarily easy to navigate and they had trouble finding what they were looking for. This could really help a company when determine what is the best options for their site.

If you are interested in learning about Google Analytic Goals, please read more below.