What is segmentation? In digital marketing, the concept of segmentation is used thoroughly to gauge interest and conversions from their ...
What is segmentation? In digital marketing, the concept of segmentation is used thoroughly to gauge interest and conversions from their ...
Breaking out into two segments Segmenting an audience is an important step to reaching your market. Having segmented audiences helps ...
After reading the article: https://blog.hubspot.com/marketing/segmentation-targeting-positioning I am understanding segmentation within marketing better than before. Based on the company examples given, ...
What is STP? STP is a “consumer-centric approach to marketing communications.” In other words, it helps you, as a marketer, ...
Knowing your target audience and what they want is a key to success when it comes drawing in customers. Going ...
STP for Panera Bread Panera Bread is a well known fast food chain that is known for its “healthier” approach ...
The company in which I have chosen to research and write about is Allbirds. Allbirds is a new footwear company ...
The company that I am choosing to write about is Panera Bread. Panera is a very famous fast food chain ...
The Tests: A/B testing is when you use two or more variants from the same page in an experiment. There ...
What is A/B Testing? A/B testing is a process in which one compares two different versions of a website. Although ...