The Next Step Of Stairs

MKT 369 sparked my interest when reading the coarse description. Was somewhat never when beginning the class, but by the end was very confident because I learned a lot of information that can be used in a variety of career paths. Figuring out keywords that will spark interest/draw in future or potential consumers was very neat. As well with cpc (Cost Per Click) my team and I were able to figure out location, age, gender, targeting.


Carrying over this information and knowledge I have gained, going deeper into content and information to understand why, what, and how our class can gather information to help ourselves and others. Every excited to see the processes our class makes!


Expectations and Goals

Last Semester….

Last semester, I took digital marketing and learned new skills to allow myself to prosper in my career. As a marketing major, it is important to keep up with the digital age and learn to use various media platforms. Throughout the course, I learned to utilize Google Analytics and Adwords, as well as become certified on these platforms. Throughout the course, we worked with teams to learn these skills, in order to ultimately create a digital marketing campaign.

This semester….

This semester, I’m enrolled in the second part of digital marketing, MKT. 370 (digital analytics). I expect this course to challenge me as a future marketer and gain more knowledge in digital analytics. My goals include to further my knowledge in the usage of Google Analytics and to become better at using Google Data Studio.


Some Big Shoes to Fill

Throughout the journey of MKT 370 my hopes and expectations are high. I hope that my skills in GA will be sharpened and that I can efficiently create clear analysis of data. I hope to learn to develop dashboards that will help pull data tell the stories of what audiences are doing on sites, what their journeys are and how to target new and returning audiences.

Learning testing

One of the more interesting topics I hope to dive deeper into is the different tests that can be put into place. I have experienced testing and seen results in a large business setting but didn’t experience the implementation. I am interested as to how they are actually implemented and run.

Bryan Adams you have some big shoes to fill. Good Luck.


Reflections on Last Semester

I really enjoyed taking Digital Marketing last semester! I felt like it was the first ‘hands on’ experience I had at Nazareth with tools that I will actually use in my career. It got me to think more about the possibility of working in the digital marketing analytics field.

Goals for This Semester

This semester I am hoping to learn more about tracking and analyzing user behavior. I have always been interested in learning about the process behind why people purchase certain items and learning to create content relative to these users based on their preferences. I am also looking forward to diving into the E-Commerce side of things because I could potentially use this information to help my Dad develop his online presence for his business even further!


Big Expectations

Just last semester I took Digital Marketing and I was able get a good grasp on digital analytics. I learned a lot of things that I will be able to put to use in a future job. I also feel that Digital Marketing analytics will give me 100% more information to take in and learn about.

Digital Marketing (The Old)

Last semester in Digital Marketing I feel that we were able to just touch the surface of analytics and all it has to offer. Whether it was SEO Strategy, SEM or Paid Search, it was all very interesting to learn about. It was very enjoyable to test the waters on an actual business, but the results were definitely not what any of the class had hoped for. I feel that I was able to learn a lot from those failures though. It was then clear what works and what doesn’t.

Digital Marketing Analytics (The New)

It’s my absolute last semester of my college career and I am looking forward to taking Digital Marketing Analytics. I have some very big expectations for this course, as Digital marketing was a great course. I expect to gain even more knowledge about analytics that I can put to great use in a future job as it is coming at a very quick pace. I am expecting to do a lot of hands on work too. I feel that I obtain a lot more information through being able to do it myself. This will also give myself and the class a chance to bounce ideas off one another. I believe that this class will be very open to each others ideas and we will be very open with each other as well. Lastly, I expect to be very successful in this class (hopefully).


We’re off to a great start!

Naz digital marketing analytics is going to be great.

How this is different than last semester…

Just wait and see.

What we plan to learn…

All things digital!


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