Categories
Uncategorized

The VALUE of Tags.

Google Tag Manager is essentially a tool available to those who wish to improve and maintain their business. This tool is quite easy to use. While implementing tags within your site, it will provide you with critical insight into how individuals interact with your website. For example, Google Tag Manager has the ability to track how far individuals scroll down your website and even track how long a video on your site is viewed.

The value of the Tag Manager is quite evident. In fact, success and tags go hand-in-hand. Tag Manager allows you to become much more aware of specific variables within your website that may need to be improved. On the other hand, Tag Manager may also provide insight regarding what is working well within your site. Whatever may be working well and generating buzz, should be implemented more often throughout your site. This allows you to generate as much success as possible. Keep in mind that Tag Manager allows you to monitor numerous users’ activity across multiple domains. Which, will give you an even better idea of what is working and what is not.

If you want your site to become much more successful and user-friendly, check out Google Tag Manager today!

Below, a video has been provided in order to serve as a tutorial of sorts that covers everything you need to know to get started with the Tag Manager.

Categories
Uncategorized

The Importance of Google Tag Manager.

What does site tagging do?

Google tag manager does many things that can help you’re business. Site tagging is a great way to see what parts of your website is getting the most notice. With this you can see how long the site is viewed, how far down the site is scrolled, and can track clicks on videos, as well as other things. If a tag is put onto a website, this information can be seen by whoever tags the website. Triggers can be placed on these sites that inform you when certain things happen. Overall this tool is really useful for the success of a website.

How Google Tag Manager can improve your business.

Google tag manager has many features that can help improve a business. After a site is linked to Google Tag Manager, there are a lot of tags that can be set to help see information. It helps website owners see what ares of a site can be improved, or removed. You can see how many clicks each selection of a site has, and there are endless aspects of your site that can be tracked. Another great aspect of this is seeing how long videos have been watched. This allows you to see if people are watching an entire video or just certain parts. Overall Google Tag Manager is a very useful tool that can be very instrumental to a business.

Watch this video for more information!

Categories
Uncategorized

The Importance of Site Tagging

What is Site Tagging?

Site tagging is a great way to track what the areas of your website are getting hits and for how long, how far the user scrolls, and if the user clicks on a certain video. This information allows the person who has placed a tag on the website to receive the information on the users and potentially improve certain aspects of the website based on what the tagging results indicate. A great platform that provides site tagging capabilities is Google Tag Manager. This resource allows the user to place tags on webpages in a relatively easy fashion.

How Site Tagging Can Improve Your Business

Site Tagging has many ways that it can contribute to further success of a company. For example, if you were wondering what aspects of your site should be improved, but didn’t exactly know where, you could use Google Tag Manager to find those areas. It would tell you how many clicks each section received and with more variables turned on in Tag Manager, you could track finite aspects of your website, such as how far the user scrolled, or even how long a video was watched. This could in turn contribute to site improvement, by adding a more captivating video if the video isn’t viewed at a high rate or viewed for its duration. It could also provide information on what authors are the most read or what topics are most interesting to the user and decisions could be made off of that information.

For more information on Google Tag Manager, watch the video below!
Categories
Uncategorized

The Importance of Tagging and its Impact

What Users are doing?

Collecting this data with tags can be very important for instance if you track whether or not people are buying items after putting them in their cart. This can help you determine how to get people into the final step in buying the item. This is greatly used by Amazon as when I have an item in the cart but click off the website I receive an email in the next few days letting me know I have an item sitting in my cart. In doing so they plan to put my mind back on the product and maybe Ill buy it or they think that I have walked away from my computer and maybe just forgot about it so then it will remind me to purchase it.

Using Tags to Sell

Using tags to track what people are looking for can help to determine what is selling well and what isn’t. In the video below Ryan Stewart talks about how the difference between the keyword “flat lace” and “flat laces” is huge because this implies that they are looking for the type when they look for flat laces compared to just flat lace where they already have their mind set on the product.

Categories
Uncategorized

The Importance of Google Tag Manager

What Does Tag Manager Do?

Google Tag Manager allows you to easily update measurement codes called tags on your website. With these tags, you can set up triggers which fire off when certain events occur. One example of a tag is the measurement of button clicks on your site. As a website owner, it is really useful to be able to see where people click on your site, and how many times.

Further Explanation

Once you have linked your website to Google Tag Manager, you are free to set whatever tags you want. For example, you can set a tag on your add to cart button which shows you how many people have at least thought about buying something. Within that, you could also set a tag on the check out button to see how many of those people actually bought the product. Depending on the results that you get, you can either try and change things up, or continue with what’s working.

Categories
Uncategorized

Google Tag Manager: One Click Away

What is Google Tag Manager?

Google Tag Manager is a platform that allows users to place codes, or tags, throughout their website that gives feedback and analytics about the site. Through this you can set “triggers” that allow the tag to fire when certain events occur and also permits the user to use variables that makes it easier to simplify data. Tag Manager gives the opportunity to clearly and easily see the traffic and clicks that ones website is getting. This gives the website owner a chance to better market to consumers due to the fact that they know what people are most interested in.

How to get started with Google Tag Manager:

By making a Google account you can begin to set up a Tag Manager and this allows one website per business to be tracked. Once an account is made you start by creating a container name for the website. After this you can begin placing tags and start to track your website analytics!

Categories
Uncategorized

How Google Tag Manager Can Help You

What is Google Tag Manager?

Google Tag Manager is a type of Tag Management System that gives you the option to attach various codes known as tags to your website. These tags allow you to see your websites analytics. You can set tags triggers to fire off when certain actions happen and you can use different tag variables that can be used to simplify your tags. A common use for Google Tag Manager is tracking your website’s clicks. It’s great insight to know how much traffic your website is getting and Tag Manager does a great job of tracking and displaying this data.

How to set up Google Tag Manager

To begin, you must create an account on the Google Tag Manager website. Then you create a container name for the website that you want to add Google Tag Manager to. Once you have installed the container, you can go ahead and start adding, updating and managing tags that will help boost your website’s performance! https://support.google.com/tagmanager/answer/6103696?hl=en&ref_topic=3441530

To learn how to track button clicks with Google Tag Manager, watch the video below!

Categories
Uncategorized

Why Site Tagging Can be Extremely Important For Your Website

What are Tags and how do I use them?

Tags are just simple pieces of data that is captured with whatever you want to see that buyers are doing on your website. To get this you need to get a tag manager and connect it to your website and there is a plethora of different tags you can do on your website. With Google Tag Manager you can see how many total clicks, where someone specifically clicked, if they clicked add to cart and backed out of the website without buying the item. All these things can help your company see the buyer behavior which is one of the most important things to know when targeting a specific type of buyer.

How can Tagging help me improve my business

By being able to see what buyers are doing click by click live on your website it becomes evident of what you need to work on to make your customers more satisfied. For example, if you have ten pages worth of stuff on your website and you see that barely anyone is scrolling through the bottom five pages with the use of Tag Manager, you can ask yourself why there aren’t as many people scrolling down far in depth in your website and how you can fix that. You might condense your content into a fewer amount of pages or put what you want people to really see on the first couple pages. It’s just the fact of seeing actual data of every behavior that the buyer has and adjusting your business to their wants through the use of tagging.

How to Track Button Clicks

Categories
Uncategorized

What Site Tagging is and Why it is Useful

What is Site Tagging?

Tagging your site is a great way to track certain aspects of your site, and be able to figure out how to use the information to improve your site. Google Tag Manager is a great tool for this. Google is great at allowing you to measure and analyze in an organized way.

How Google Tag Manager Works

When using using Google Tag Manager, you can create tags to track anything you want. Whether you want to track a checkout page, pauses and plays on a video, or whether someone bought your product, Tag Management can help you track this. Instead of having to write code, you can just paste the code into the container. Additionally, Tag Management improves the load time of a sites pages. It eliminates the need for any developers. It’s easy to use without any help. Here is a video of Ryan Stewart, a Youtuber, that explains the benefits of Google Tag Manager and how it works.

Categories
Uncategorized

Your online business needs site tags.

Site Tags?

That’s right a site tag. Google tag manager is a google offered feature that allows website and mobile app creators to track activity that happens on their website. Yes google analytics also offers that kind of information but this lets the creator get more precise and detailed. Once you download and activate the tag manager, the tag can be placed anywhere on the site. Once that tag is triggered, it triggers google tag manager and allows you to ship your data to the analytics site of your choosing (probably wanna stick with google though since this is a google offered service). From there you can view the data and use it to help build your business.

Still don’t understand? Here’s an example!

Let’s say that I own an online candle shop, you heard me candle shop. I wanna know how many times people add things to their cart but don’t actually purchase them. So I set up a tag on the add to cart button. Every time someone then clicks it, adding something to their cart, BAM, the data ships off to my google analytics document and I can use that data to see how I can get more people to purchase my candles. I can also set up a tag for how many times people click finish purchase! That way I can see who actually goes through with it. Wish lists are another popular feature a lot of people have on their websites now a days. I can tag the wish list button to see what people are loving right now and how I can turn that love into some cash $$$.

Growth in a business

Everyone wants to become a successful business. Feedback is useful in all shapes and forms, this just happens to be a more detailed feedback. Just small things like this is what you can do to make your business more successful. You have to make changes that will attract people and benefit the people, not just based on your gut feeling. People always say numbers don’t lie, well here ya go!

Here is a short video on how to use google tag manager, specifically button clicks (AKA add to cart)

Here is a longer video that also discusses the use of google analytics in hand with google tag manager.