Campaign Components
To build your custom URL, you will need Campaign source, Medium, and Name. Campaign source asks for you to identify such as a search engine or newsletter. Campaign Medium wants you to chose something such as email or cost-per-click. Finally Campaign Name is asking for your specific promotion or product name.
Applying URLs
Now that yo know the parameters, it it time to put it into action. Let’s say you were creating a campaign for your gardening business. Your source is from a newsletter called Gardening News, your medium is email, and your name is gardening sale. Your custom URL would look like this:
https://www.example.com/?utm_source=gardening-news&utm_medium=email&utm_campaign=gardening-sale
To read more about custom URLs check out:
Awesome stuff! Great insight into how to “build your personal brand.”