Facebook knows more about you than your own mother. Seriously. As a matter of fact, even before the age of user data, catalogs from department stores were accurately predicting which consumers were pregnant before they could even report this sensitive information to their families. By law, users don’t have possession of their own data, and […]
Damage Control. It’s an unfortunate but very real element of being a business. Try as you might, whether you’re a major corporation being nailed for shallow pandering, or a local shop facing accusations of racism, a business’s job is to catch the headlines. Sometimes they won’t be the right ones. Now, naturally, it isn’t very […]
Let’s talk about it. Lots of things are going on in people’s lives right now. We are in the midst of a global pandemic, there is civil unrest in countries around the world, and people’s trust in their institutions everywhere are eroding. I don’t particularly care what side of the aisle you’re on, either — […]
Truth be told, a big ad spending budget is a crucial weapon in the arsenal of big businesses. This isn’t slowing down, either. According to a blog put out by Hootsuite, social ad spend is projected to reach $43 Billion USD in 2020 alone, which is a 20% increase from the last year. But not […]
Thank You For Signing Up For HelloFresh’s Meal-Match Plan! This page is your one-stop-shop for understanding your Meal-Match’s features, contributors, and what you can look forward to while helping people stay fed during the COVID-19 Pandemic. LOCAL VENDORS HelloFresh is proud to partner with food banks and distributors near you to make the Meal-Match possible! […]
To be totally clear, I’m entirely biased for this one. Spotify Wrapped is only one of a million reasons why I care so much about the music listening platform. From a user experience perspective alone, Spotify is wonderful. It not only has all the songs and artists I desire to hear, (from Jazz to Metal) […]
It’s an understandable question to those across the design world. Even more particularly to those in the web design and marketing spheres. The truth of the matter is, BOTH are essential. I would say that Form and Function aren’t just on equal footing, but they DEPEND on one another for the ultimate purpose of any […]
Let’s face it. Your email is flooded with all sorts of information at any given moment. The spam folder is flooded, your ‘Promotions’ tab is overrun with services you subscribed to in the past, and your ‘Social’ tab is not even worth opening. This is known to consumers and advertisers alike. So, this begs the […]
POV: The year is 2020 and you’re aware of the software that is AdBlocker. Today it is super easy to side-step display advertisements and pop-ups on most webpages users visit. If you do happen to have software like AdBlocker installed on your browser, it usually isn’t until you visit a site that isn’t a retail […]
Based on George Do’s SEO walkthrough I’d say hitting a number one spot for a Google search definitely is possible if your product or service is niche enough. In the video, he shows an example of a smaller trekking pole retailer appearing above REI (a much, much larger retailer) in a search. So simply speaking, […]