Performance Of Content Grouping

Do you know exactly how each of your website sections perform? Content Grouping is very important when it comes to constructing and analyzing your website offerings. Doesn’t matter what kind of website you have; content performance is essential for every website. Keeping sales organized into charts that can be easily viewed and understood, which can increase sales over time.   

Why Use Content Grouping

Content grouping lets you group content into customized structures that reflects how you think about your site. Which allows you to view and compare aggregated metrics by group name. 

Example of content grouping: Having a site that sells hats, creating groups based on the different types of hats, weather it is fitted, snapbacks, adjustable, and winter hats allow you to compare sales between the different kinds of hats. Also comparing sales among different colors. Creating these categories will keep data organized and sorted into specific categorizes.


Utilizing Behavior Reports to Enhance User Experience

In the digital age, it is important to keep up to date with the different technological advances being made in society. This way, your business can surpass competition and become successful. Now that most companies are online, and use digital media, it can become hard to keep up with which online or digital platform is the most useful for your company. Google Analytics Behavior Reports helps assist in many of these aspects and more, so your firm can have the top content.

Why use it?

Behavior Reports on Google Analytics change everything you thought you knew about your website visitors. When utilizing behavior reports, you will quickly see sections allowing you to view most-viewed pages and in-page click data, as well as search terms used by your visitors. Throughout the behavior reports aspect, you also gain outlook on  what content your visitors prefer and are asking from your platform. This invaluable data provides many positive benefits, such as improved user experience and conversion rates.

Key Aspects

There are several beneficial aspects to behavior reporting. Today, we will go over three key aspects that will help improve your consumer’s user experience.  One of the main features of behavior reports is overview reports. Though this may seem like a basic aspect to the platform, overview reports provide important and top-performing data in a visual format. Another aspect to use on behavior reports is events reports, which allows you to track how users interact with your website. Furthermore, you can gain deeper insight into content performance and user behavior. Lastly, site search is another beneficial aspect to behavior reports. Site search reports allow you to track searches done in search boxes on your website. This is beneficial because site search can help you understand what visitors want from your website.  

A combination of these methods will surely enhance you consumer’s user experience.


Hines, Kristi. “How to Use Google Analytics Behavior Reports to Optimize Your Content.” Social Media Examiner Main Page, 16 Jan. 2019,


Content Grouping, what can it do for your Company?

What Is Content Grouping

Content grouping is an interesting feature of Google Analytics. Content grouping lets you group content into a logical structure that reflects how you think your site or app, and then view and compare aggregated metrics by group name in addition to being able to drill down to the individual URL, page title, or screen name. Google Analytics allows users to create up to five Content Groupings, within each of those there is no limit to the number of Content Groupings you can define. This can lead to endless groupings under the parent groupings. There are three different options for how you assign content, they are; Group by Tracking Code (modify the tracking code on each web page): add a single line of code that identifies the content index and the Content group to which that content belongs, groups using extraction (extract content based on each web page), and group using rule definitions. With these methods you are allowed to use one, two, or all three of the methods.

What can your Company Gain from Content Grouping

Creating a content group is creating a collection of content, this content can be drilled down making each group more specific. Content Grouping can help companies to drill down into their website pages, like Nike creates groups for men’s, women’s, and kids clothing but can dive into more specifics like shorts, or pants. By creating these content groups companies are able to track number of page views, sales, etc. This will help companies to see where they are falling short, where they are doing great, and anything that seems odd so they can make corrections.  


Behavior Reports equals Online Business Success: Here is how you Effectively use Behavior reports.

Understanding your audience is a crucial part to having a successful online business. Especially since it is a online business and your audience for the most part is interacting with your business online, so you don’t get that face to face interactions that can help you get a better understanding of each potential customer. So you need to be able to understand your audience based on their actions on your website. By looking at and examining audience behavior reports on Google analytics you will be able to understand your audience more and morph your online business to fit your audience more. Below are just a few behavior reports that you can use in google analytics that can help you grow your business.

The Site Search report allows you to understand how users interact with your site search functions. With this information you are able to see what terms they searched up and how effective your results pages is. Site searches have different site search metrics that can give you a good analysis of how customers are interacting with your site search. For example, one metric that site search has is the percentage Search Exits. This allows you to see the percentage of users that left your your search site without clicking anything in the results page.

Event tracking reports allows you to track user interactions on content that can be independently tracked from a webpage. Examples of these are downloads, videos being played, gadgets, and etc. Event Tracking is split up into components. The components that make up event tracking are categories, actions, labels, and value. Category is a name that you create for a group of objects. Action is the actual clicking and interaction by the user on the object. Label is a more specific name that you would assign to maybe one or two objects. Value is when you assign a numerical number to an object. An example of how these events tracking components would look is; Category: “videos”, Action: “video playing”, Label: “How to set up event tracking?”, Value: “Play Time”. If you want to learn more about how to use event tracking to maximize success you can read this article on 10 Ways You Should Be Using Google Analytics Event Tracking by Matt W

Another behavior report that you can use is Content grouping report. Content grouping allows you to group your content in whatever group you want. It allows you to zoom into the individual page title or screen name. For example, if I had a clothing website for both men and women I would have men and women in two different groups. Then I would dive into either the men’s or women’s group and add thing like shirts, pant, and shoes. After i’ve chosen who to add the categories shirts pants and shoes too, I would then go into shirts, pants, and shoes and add items to those categories. So we see how content grouping allows you to group your content and be more organized so that when a user goes into your website he or she can click the men’s or women’s sections it’ll take them to clothes that are for men or women. This report is very useful because say you are a new online company and you set your website up and used content grouping to split up the men’s clothes and the women’s clothes. After a few sales you look at this report and see that most people are clicking on shoes and buying from there. Now you know that people like your shoes more than they may like your shirts or pants. Now you can adjust your business to make it better and more profitable.

Content Experiments allows you to create different versions of your landing page. By having the ability to do this you can change up your landing page constantly to try and make it best for your audience. When doing content experiments you should have goals set up in analytics so that you are able to test your experiment to see if it attracted the intended users. there are four tips that you can use to help make an effective content experiment. The 1st tip is to test only a few elements, you don’t want to change everything on your landing page because then it’ll be hard to tell what was the real reason that user engaged more on the landing page. The 2nd tip is to use high volume pages to get more people to see your page so you can get a lot of quick data. The 3rd tip is to make big changes to your site so users can realize that change. The 4th tip is to keep testing. When you put out your experiments after a few days see what people liked and disliked about that site, then use that to make more updated experiments to give you the most success.


Why Behavior Reports Will Help You Succeed.

What do Behavior Reports do?

Behavior Reports are an exciting tool that you can use to help your business grow and succeed. There is a tool that offers you a unique look at different metrics on your website, including the most frequently searched terms on the site, page views, the amount of time spent on a page, bounce rates, etc. This feature is called Site Search. This helps you see where the bulk of traffic is going on your site, and whether and page is successful or not. Behavior Reports also allow you to have Event Tracking, which allows you to track user interactions with content on your site. This could be a download or someone watching a video on your site. This helps you again, see what is popular and what is not, but focuses more on the actions performed on the site.

More Tools for Success

Behavior Reports also offer Content Grouping which is a very important tool. It allows you to group content together in a structure that reflects how you think about your site or app and
it allows you to track what pages are giving you the highest revenue and views. This is beneficial because it allows you to shape your own website as you see fit and will give you the information for whether your website is doing well or not. Finally, there are Experiments, which is a tool that allows you to create up to 10 different landing pages for your users. This means you can see what landing pages have the most influence on your users and which promotion or idea is resonating with your consumers.

For more information about Behavior Reports, read Google Analytics Behavior Reports: More Useful Than You Realize!


It’s Time To Start Using Behavior Reports

So why should I be using this??

Having the knowledge of what your consumers are doing on your websites can be extremely beneficial for your company. What your users are doing on your websites can have an impact on the next decisions or changes you are going to want to make. You will be able to learn about your users and understand them in a completely different way than you ever have before with google analytics. So it’s definitely time your company starts putting google analytics behavior reports to use.

What does behavior reports have to offer??

To start you can began looking over the overview report. This will provide you with information on your websites total page views, unique page views, average time on page, bounce rate, % exit, page views for the top 10 most viewed pages, search term data and event categories. Rachel Chapdelaine, writer of How To Use Google Analytics Behavior Reports, feels that it gives you “a quick, high-level overview of many of the Behavior reports. ” Also you have the opportunity to get important insight on site search. This gives you the ability to look over what search terms were entered into your website by users. Event tracking is also a very beneficial piece, which shows you the amount of times that visitors are completing custom events. One last important piece is the experiments report. Which gives an overview and status of your custom experiments.


Experimenting in Google Analytics

Why spend time on experiments in Google Analytics?

What is an experiment?

An experiment on Google Analytics is a powerful tool to give insight into the most effective page to have on your site. With experiments you can test up to 10 different variations of a landin page for users. Meaning different users will be served up different content on landing pages when they click on your site.

Why would you want to have different landing pages?

Having different pages allows you to see which layout, or promotion, or wording is hitting your goal more with your users. When you create an experiment you will have to create a goal, something that is measured by GA when users are on the page. The goal could be conversions, a click on a button, an email sign up – whatever it may be it track that in the experiment so you can compare which one is doing the best with users.

What else should I know?

Experiments run for up to three months but can be stopped whenever you chose. If an experiment is underperforming and not reaching many goals you can stop it. However if you pull a variant page out if the user has already seen that landing page they will see it again if they come back to the site. Also keep in mind when creating variants not to change too many aspect of the page because you may not be able to know what really is affecting users decisions to meet the goals you set.

For more information about testing and some examples of what it could look like read A Guide to A/B Testing with Google Optimize


How Behavior Reports Can Help You Gain Insight On Your Consumers

Site Search and Event Tracking

Have you ever wondered what your consumers search for on your website? With Google Analytics there is a feature called Site Search that will create a report that has a lot of different search metrics. Including: terms frequently searched on your site, amount of time spent per search, and number of page views. This is important for you because it means that you can make it easier for your consumers to find what they are looking for quicker. Another great feature is Event Tracking which allows you to track specific actions on your site. An example that Shane Barker uses is, if you were to put up a video on your site you would be able to track how many times that video was played. Why is this useful to you? Seeing how many people are interested in this video would allow you to determine if you should continue sharing content similar to this or stop and post different types content that your visitors will enjoy more.

Content Grouping and Experiments

For any business, Content Grouping is one of the most valuable features on Google Analytics. This feature will allow you to see what pages and sub categories on these pages are performing the best on your site in terms of revenue, time spent on the page, and views. As a business, of course you want to increase your overall sales and this feature will help you to do so. You will be able to see what pages are generating the most revenue and how you can drive traffic to them. Additionally, with business it is essential to “shake things up” every once in awhile, especially on your website. The Experiment feature allows you to do this by having you create different versions of your landing pages. From there, Google Analytics will send them to sample groups of your consumers to see which new page gets the highest amount of conversions. Selecting the new landing page that has the highest amount of conversions will help you to increase your overall sales and website performance.


How Can Demographics Help Grow Your Business?

What Are Demographics?

Demographics are socioeconomic characteristics of a population expressed statistically, such as age, sex, education level, income level, marital status, occupation, religion, birth rate, death rate, average age at marriage. There are a number of ways to collect demographic information such as a census and through Google Analytics. Demographics and interest’s data provide information about the age and gender of your users, along with the interests they express through their online travel and purchasing activities. Google Analytics is an easy way to track demographic information with 7 standard reports: demographic overview, age, gender, interests overview, affinity categories (reach), in-market segments, other categories (acquisition, behavior, and conversation metrics broken down in this category).

How Will Demographics Help Your Business?

Demographics can help businesses gain an insight into your customers. These insights will help your business see how different ages, races, sex, and income level affect consumers buying patterns. By using Google Analytics to track demographics you are able to use 7 standard reports along with custom reports. The 7 standard reports are: demographic overview, age, gender, interests overview, affinity categories (reach), in-market segments, other categories (acquisition, behavior, and conversation metrics broken down in this category) For each standard report Google Analytics uses acquisitions, behaviors, and conversions metrics to break down each demographic. Understanding standing demographics will help companies to understand their audience better along with knowing who may become a future customer, decide how much capital to allocate to production and advertising, and lowering advertisement cost.


Geographic ‘Gray’ Areas

When taking the steps to advertising a product, it is important to make sure you’re getting responses back from not only the geographic area you targeted but also those outside of the select target. Marketing has gone worldwide which faces the problem of different speaking countries and sections in the United States. 

Even though entrepreneurs, corporations or businesses have a set target market, it is still important to take in consideration from others who are out of the target. Creator of the product should know their traffic, but with an audience who speaks a different language should still be greeted. This can happen by having the opportunity to localize your ads to those languages and speak more directly to a lucrative market.