A/B Testing

What is it? A/B testing is the process of creating two different variations of a webpage and seeing which returns the wanted result more often. This is done by changing one or two things on a webpage and using them at similar times. Therefore you can see how the pages work without external factors effecting […]

Applying STP to Email Campaigns

What is Segmentation? The main principle behind the process is to segment your audience, target each segmented group according to their preferences and habits, and make positioning adjustments in your branding and marketing strategies to accommodate their needs and expectations. The reason why the segmentation, targeting, and positioning process is so effective is that it […]


Overview Cleary there are many different ways and strategies to gain your audience and users. The best way to attract your audience, is by knowing who they are! A good way to do this is called, segmentation. Segmentation gives you the opportunity to take your audience as a whole and divide it into 4 different […]

Applying STP to Email Campaigns

Allbirds Segmentation: Segmentation is the process of breaking up your audience in to smaller, similar groups. The purpose of this is to be able to then tweak your marketing for each group to help cover more ground. Instead of marketing to just one “target,” you are adjusting to show how your product can help satisfy […]

Applying STP to Email Campaigns

An Overview of Segmentation Segmentation is a crucial step in identifying and dividing audiences into groups from a marketers perspective. We must be able to group our audiences so that we know which steps need to be taken in order to reach each group specifically. It is important to look at aspects such as demographics, […]

Applying STP to Email Campaigns

The ability to apply the purpose of segmentation, targeting and positioning in a way that you can produce effective and helpful information are the signs of a company with smart marketing tactics. In my opinion, the most important one of those three is the segmentation because it can break up your audience or potential consumers […]

The Basics of Segmentation

Segmenting your Audience… When segmenting your audience it is important to note where they happen to fit in relation to the customer’s needs and also the customer’s persona. Let’s take for instance Panera Bread: it is part of the ‘fast-casual’ dining craze, yet it doesn’t really appear as ‘fast-food’ due to the healthy options they […]

Applying STP To Email Campaigns

Segmenting Panera Breads Market Panera Bread is focused on providing customers with a “healthier” alternative to fast food. When marketing to consumers their goal is to come off as an environmentally friendly and health-conscious alternative. As a fast-casual dining option, they differentiate themselves from their competition by promoting fresher ingredients and transparency. For this campaign, […]