When someone searches up something they want to buy, their eyes are drawn to the first link they see. With SEO, you can match keywords of your products and services based on what someone is searching up. It costs no money to draw attention towards your business. But it is very time consuming. It will […]
Using Browsing Data Its no secret that companies use cookies and browsing data from their consumers to figure out who their target audience is and how they can market to them to continue using their services or attract a similar group of people who aren’t aware of their brand. They use this information and establish […]
Do You Need to be a Creative Person to Create Data Reports? In most respects I would say that you do need to be a creative person in order to create data reports. “Data Studio reports tell stories with data. These stories can persuade, provide insights, validate decisions, or argue for a change of course. […]
As a brand having a social media presence is necessary in order to stay relevant. The point of social media is to start a conversation. The saying “all publicity is good publicity” doesn’t always translate well into the online world. Sure people are talking and commenting on your posts, but is this conversation steered the […]
A strong social media presence is all about resonating with your audience. Every business is guilty of self-promoting, that’s how they get their name and their product out there. But the magic of marketing is promoting your product without your consumer noticing. Some of the most successful campaigns are the ones that push a message […]
Email is no longer the “golden age of marketing” like it used to be. More often than not emails get filtered into separate folders like spam and promotions. Some apps even give you the option to unsubscribe if you haven’t opened a companies email in awhile. If the marketing barely reaches the consumer, what’s the […]
Ethical production and trade are prevalent topics in today’s society. However, in the past, major companies have swept their production and trade ethics under the rug, because they know they are not up to par. Fair Trade by definition is “trade between companies in developed countries and producers in developing countries in which fair prices […]
Search Engine Optimization Search Engine Optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement. […]
