When someone searches up something they want to buy, their eyes are drawn to the first link they see. With SEO, you can match keywords of your products and services based on what someone is searching up. It costs no money to draw attention towards your business. But it is very time consuming. It will […]
Do You Need to be a Creative Person to Create Data Reports? In most respects I would say that you do need to be a creative person in order to create data reports. “Data Studio reports tell stories with data. These stories can persuade, provide insights, validate decisions, or argue for a change of course. […]
Do you think tracking user behavior is ethical?
As a brand having a social media presence is necessary in order to stay relevant. The point of social media is to start a conversation. The saying “all publicity is good publicity” doesn’t always translate well into the online world. Sure people are talking and commenting on your posts, but is this conversation steered the […]
A strong social media presence is all about resonating with your audience. Every business is guilty of self-promoting, that’s how they get their name and their product out there. But the magic of marketing is promoting your product without your consumer noticing. Some of the most successful campaigns are the ones that push a message […]
The Golden Age The idea of email marketing was very popular in the early to mid 2000’s. With a new way of outreaching content to consumers the click through rate for email marketing saw its highest rate between 2006-2007. Emails brought new techniques to marketing such as providing personalized content, transactional information, the ability to […]
Email is no longer the “golden age of marketing” like it used to be. More often than not emails get filtered into separate folders like spam and promotions. Some apps even give you the option to unsubscribe if you haven’t opened a companies email in awhile. If the marketing barely reaches the consumer, what’s the […]
What is Email Marketing? Email Marketing is when a company or business sends a commercial message via email to current or prospective customers. The emails can be used to include an advertisement, a request for business, to request donations, or solicit sales. How does a Company Utilize Effective and Ethical Email Marketing? The first step […]