Project Digital

What is Segmentation? The main principle behind the process is to segment your audience, target each segmented group according to their preferences and habits, and make positioning adjustments in your branding and marketing strategies to accommodate their needs and expectations. The reason why the segmentation, targeting, and positioning process is so effective is that it […]

Allbirds Segmentation: Segmentation is the process of breaking up your audience in to smaller, similar groups. The purpose of this is to be able to then tweak your marketing for each group to help cover more ground. Instead of marketing to just one “target,” you are adjusting to show how your product can help satisfy […]

The ability to apply the purpose of segmentation, targeting and positioning in a way that you can produce effective and helpful information are the signs of a company with smart marketing tactics. In my opinion, the most important one of those three is the segmentation because it can break up your audience or potential consumers […]

Segmenting Panera Breads Market Panera Bread is focused on providing customers with a “healthier” alternative to fast food. When marketing to consumers their goal is to come off as an environmentally friendly and health-conscious alternative. As a fast-casual dining option, they differentiate themselves from their competition by promoting fresher ingredients and transparency. For this campaign, […]

AllBirds Shoes STP AllBirds shoes focuses on elevating their eco-consciousness. It is their main focus in their marketing campaigns. According to AllBirds shoes they use planet-friendly natural materials, like merino wool and eucalyptus from trees. AllBirds shoes are similar to the typical running or walking shoes. They strive towards the audience who are eco friendly […]

Overview Cleary there are many different ways and strategies to gain your audience and users. The best way to attract your audience, is by knowing who they are! A good way to do this is called, segmentation. Segmentation gives you the opportunity to take your audience as a whole and divide it into 4 different […]

An Overview of Segmentation Segmentation is a crucial step in identifying and dividing audiences into groups from a marketers perspective. We must be able to group our audiences so that we know which steps need to be taken in order to reach each group specifically. It is important to look at aspects such as demographics, […]

Segmenting your Audience… When segmenting your audience it is important to note where they happen to fit in relation to the customer’s needs and also the customer’s persona. Let’s take for instance Panera Bread: it is part of the ‘fast-casual’ dining craze, yet it doesn’t really appear as ‘fast-food’ due to the healthy options they […]

How to Reach the Right Customers Some of the most successful businesses ever created were created to solve problems. All businesses clearly want to succeed both socially and financially, and there are plenty of ways to do this. One of the best ways, though, is by finding a loyal customer base and solving a problem […]

The STP Model and My Segments STP is an approach companies use so that they can create the most efficient and effective target markets. The three parts to the STP model are segmentation, targeting, and positioning. Segmenting refers to splitting up the audience into smaller groups based on demographics, psychographics, behavior and much more. Once […]