Just Do It… Correctly It sounds super generic, but the first idea that pops into my mind when I think about a famous ad campaign is the lady wearing all white using a price tool. That’s all I need to say before you hear the entire Progressive Insurance commercial in your head. The woman in […]
Audience Matters Capturing custom campaign parameters is essential is a process that requires a lot of thought and preparation in order to prove to be effective overall. Sharing one or little details on a media campaign is simply not enough anymore. We must be able to break out and have effective and interactive campaigns in […]
What makes a campaign successful? In my opinion one of the most successful advertisement campaigns was #LikeAGirl by Always, a feminine product company. What made this campaign so successful was the fact that it targeted young women that are going through puberty and other vulnerable points in their life and it helps them to build […]
Collecting Data Advertising campaigns are a very effective way to spread the word about a product or service. However, there is a right way and a wrong way for this to be done. When creating an ad campaign it’s important to really know what you’re selling and who you are selling to. Knowing the demographics […]
Promoting a Campaign Across Multiple Channels Launching and promoting a campaign is a multistep process. It is no longer adequate to share a campaign on a single channel and expect it to gain a large audience. In order to be successful, you must utilize campaign variables to boost traffic. Customizing your URL is a helpful […]
What the people want. Campaigns such as the most interesting man in the world by Dos Equis, “Find your beach” by Corona, and “Jus Do It” by Nike resonates with people. They can easily identify with it and recognize it. You need to make it memorable, find something that people will notice and talk about […]
1. Tag only what you need. There are certain links that you don’t need to tag, and many times are not able to tag. You should not attempt to tag organic keyword links from search engines. Search engine names are automatically detected and displayed in your reports. And again, you don’t need to tag Google […]
