The Main Difference Between Being Proactive or Defensive The biggest difference between whether your company is being proactive or defensive is who responds first. If the company seems to respond before the topic gains too much traction or seems unheard of then it is proactive. However if the company only seems to release a statement […]
Proactive responses are ways in which the company engages with a negative comment. Typically, “trolls” on social media or attacks by the press are the kinds of negative backlash companies have to deal with. proactive responses is a respective and responsible response. . This is normally approached as a diminish any conflict. Defensive Responding is […]
It is now very common for a business/firm to be questioned or receive a negative response with regards to their product or services on various platforms, One example of such a platform is social media. Due to the fast-spreading and uncontrollable nature of these comments, a business needs to perform a cooperate response carefully and […]
Throughout the process of running a business, there will come a time when the company will be faced with positive or negative reviews. During the age of social media, it is inevitable. In the instance this does happen to a company, it is in their best interest to respond to all comments. This includes both […]
When someone attacks your company with a bad review or hurtful words, it can be very easy to retaliate with a defensive comment, but is that a smart response? Choosing not to become defensive gives your company a much better image as defensive responses may give your business a bad reputation. Defensive Responses At any […]
Defensive Corporate Responses Defensive corporate responses are the minimum a company can do and are in response to pressing matters. The issue was not addressed before it escalated. When defensive corporate responses occur, they are usually to put out a fire to minimize the loss of customers. It is not the best look, as it […]
Companies have an obligation to answer the questions and or the comments made by customers. There are different ways companies could go about this. They could answer back in a proactive or defensive way. Many of us have probably experienced both. So, whats the difference? Defensive Companies A defensive company may look like many different […]
For brands, social media is both a blessing and a curse, it gives the company a way to directly see what it’s audience thinks of its products and interact with them. On the other hand, it also gives an opportunity for people dissatisfied with the product or service to create and promote negative content that […]
With attacks coming at a business that could be hurtful on how they are operating, it may be easy to become defensive. This is where social media plays a role in the decision making to be defensive or proactive. Taking that chance to be proactive instead of defensive can make or break the reputation of […]
A corporation has a responsibility to respond to their consumers whether each customer has a positive or negative concern. Responding to negative comments is especially crucial because it can determine a company’s reputation. With that said, a brand has to respond in a proactive manner, not a defensive one. Proactive Responding For example, the customer […]
