If you follow the steps that are outlined in George Do’s video, “Keyword Research 101” with the concept of expanding seed keywords. After you find your seed keyword or words, you can take it and find authorities in the niche. Then you can compare to different companies, both big and small, and figure out what the consumers want and what there is a big market for.
I do believe by following these steps you can be #1 on Google, but your business is going to have to put a lot of research into finding these seed keywords to make a design that works. However, once you are #1 the hard work is not over. You will have to continue building and doing research for your site to stay in the race against your competitors.