When someone searches up something they want to buy, their eyes are drawn to the first link they see. With SEO, you can match keywords of your products and services based on what someone is searching up. It costs no money to draw attention towards your business. But it is very time consuming. It will […]
Using Browsing Data Its no secret that companies use cookies and browsing data from their consumers to figure out who their target audience is and how they can market to them to continue using their services or attract a similar group of people who aren’t aware of their brand. They use this information and establish […]
What is Audience Targeting? Targeting your audience is when you use habits, specific interests, and demographic information to attract users to your website or app. Demographic information are things like age, gender, and location of where the user is viewing your website from. Habits are trends that keep reoccurring from user to user. This information […]
Do You Need to be a Creative Person to Create Data Reports? In most respects I would say that you do need to be a creative person in order to create data reports. “Data Studio reports tell stories with data. These stories can persuade, provide insights, validate decisions, or argue for a change of course. […]
Do these images look familiar? If so, you have previous experience with ‘cookie data’. As you can see, the consumer must allow or grant the company to have access to this data. With that being said, as long as there is consent from the consumer it is ethical for digital marketing professionals to have access […]
With attacks coming at a business that could be hurtful on how they are operating, it may be easy to become defensive. This is where social media plays a role in the decision making to be defensive or proactive. Taking that chance to be proactive instead of defensive can make or break the reputation of […]
As a brand having a social media presence is necessary in order to stay relevant. The point of social media is to start a conversation. The saying “all publicity is good publicity” doesn’t always translate well into the online world. Sure people are talking and commenting on your posts, but is this conversation steered the […]
In this day and age, being a brand on social media comes with several opportunities, but also with challenges. Self-promotion and being/staying authentic can be two of those hurdles. Self-Promotion… Should popular brands halt their self-promotion tactics in favor of authenticity? My answer to that question is no, and here is why: If a brand […]
A strong social media presence is all about resonating with your audience. Every business is guilty of self-promoting, that’s how they get their name and their product out there. But the magic of marketing is promoting your product without your consumer noticing. Some of the most successful campaigns are the ones that push a message […]