Targeting Your Audience

What is Audience Targeting? Targeting your audience is when you use habits, specific interests, and demographic information to attract users to your website or app. Demographic information are things like age, gender, and location of where the user is viewing your website from. Habits are trends that keep reoccurring from user to user. This information […]

How many cookies could the cookie monster eat; if the cookie monster could eat cookies?

Do these images look familiar? If so, you have previous experience with ‘cookie data’. As you can see, the consumer must allow or grant the company to have access to this data. With that being said, as long as there is consent from the consumer it is ethical for digital marketing professionals to have access […]