When someone searches up something they want to buy, their eyes are drawn to the first link they see. With SEO, you can match keywords of your products and services based on what someone is searching up. It costs no money to draw attention towards your business. But it is very time consuming. It will […]
Do You Need to be a Creative Person to Create Data Reports? In most respects I would say that you do need to be a creative person in order to create data reports. “Data Studio reports tell stories with data. These stories can persuade, provide insights, validate decisions, or argue for a change of course. […]
Do these images look familiar? If so, you have previous experience with ‘cookie data’. As you can see, the consumer must allow or grant the company to have access to this data. With that being said, as long as there is consent from the consumer it is ethical for digital marketing professionals to have access […]
With attacks coming at a business that could be hurtful on how they are operating, it may be easy to become defensive. This is where social media plays a role in the decision making to be defensive or proactive. Taking that chance to be proactive instead of defensive can make or break the reputation of […]
As a brand having a social media presence is necessary in order to stay relevant. The point of social media is to start a conversation. The saying “all publicity is good publicity” doesn’t always translate well into the online world. Sure people are talking and commenting on your posts, but is this conversation steered the […]
In this day and age, being a brand on social media comes with several opportunities, but also with challenges. Self-promotion and being/staying authentic can be two of those hurdles. Self-Promotion… Should popular brands halt their self-promotion tactics in favor of authenticity? My answer to that question is no, and here is why: If a brand […]
A strong social media presence is all about resonating with your audience. Every business is guilty of self-promoting, that’s how they get their name and their product out there. But the magic of marketing is promoting your product without your consumer noticing. Some of the most successful campaigns are the ones that push a message […]
Coors Light’s social media campaign drives consumers to participate on Twitter. What does this campaign do for their company? Coors Light has been a rising competitor when it comes to their social campaigns. Lately, Coors has demonstrated many interactive campaigns that generates consumer participation while also demonstrating brand awareness. Because of this, Coors was able […]