Last semester, I took digital marketing and learned new skills to allow myself to prosper in my career. As a marketing major, it is important to keep up with the digital age and learn to use various media platforms. Throughout the course, I learned to utilize Google Analytics and Adwords, as well as become certified on these platforms. Throughout the course, we worked with teams to learn these skills, in order to ultimately create a digital marketing campaign.
This semester, I’m enrolled in the second part of digital marketing, MKT. 370 (digital analytics). I expect this course to challenge me as a future marketer and gain more knowledge in digital analytics. My goals include to further my knowledge in the usage of Google Analytics and to become better at using Google Data Studio.