Investing in Marketing Automation: How to Convince your Workplace

Why Use Marketing Automation?

Marketing Automation can bring useful information to every business and firm. Marketing automation can help make marketer’s efficiently deliver positive results to their respective workplace. If you’re looking to conceive your workplace to start using marketing automation, continue reading

Common concerns associated with gathering marketing data can be addressed while using marketing automation. When trying to convince officials in your workplace to implement this system, bring up the concerns you have faced in your work and how the usage of marketing automation can ease the process of gathering data. This in turn, causes a more efficient way to spend your time marketing for the company.

One of the great aspects of marketing automation, is the fact that it is useful for multiple departments, not just the marketing department within your workplace. In fact, “54% of companies with marketing automation capture intelligence for the sales team, compared to 25% without” (The Lenskold and Pedowitz Groups). This statement proves that marketing automation can be useful for more than one department. Perhaps bring this statistic up during your presentation, and explain how this system can benefit the sales team on board. This can also cause good collaboration between sales and marketing, which can lead to more success for the business.

Coming Up With a Strategy

Lastly, explain the goals you plan to achieve with the usage of marketing automation. Explain to your team how marketing automation can deliver real results to your company, and outline how. With a clever strategy in place, marketing automation can help your company achieve its goals.



How to set up E-Commerce Tracking in Google Analytics

The Benefits of E-Commerce Tracking:

E-commerce tracking is essential for all online business owners. Some business owners may not know the benefits of this feature in Google Analytics.  E-commerce tracking allows admins to track transactions on their web store. With this feature, admins can establish the right strategy to increase ROI for their firm.

If you haven’t enabled the e-commerce tracking feature already, you should enable this feature right away to gain the benefits.  E-commerce tracking shows businesses their product revenues, total number of products sold in a particular data range, and much more.

Here are steps to implement E-commerce tracking in google analytics:

3-Step Process to set up E-Commerce Tracking:

  1. Create a Google Analytics Account- If you already have a Google account setup, it is simple to create this account.
  2. Once you’re signed into Google Analytics, choose the desired profile account. Then go to the admin tab, and select the “E-commerce tab,”  click on it and set it to “YES”. Now you are allowed to see the information about transactions.
  3. You’re in! You can now see your e-commerce tracking. Click on the conversion tab and select E-commerce. This is where you can analyze the data of product purchase, sales performance, transactions, time to purchase, etc that helps a business owner make better decisions for the next business strategy



Google Analytics vs. Marketing Automation

Marketing Automation and Google Analytics are two essential tools needed in today’s digital marketing age. There are benefits to both of these platforms.

The benefits of using Google Analytics and Marketing Automation

Google Analytics offers good insight on users and how they are interacting with your website. Users of Google Analytics can see demand-related engagement on their websites, without viewing their users contact information. This is a benefit because Google provides anonymous data on website users, blog visitors, etc. This insight can provide crucial information on your website users behaviors.

Marketing automation is also helpful in providing anonymous user data. However, in contrast to Google Analytics, Marketing Automation can extract additional insights. For example, through marketing automation software, after your first conversion, a user profile can be tracked. The benefit in this is being able to associate qualitative data with your users.

Which software is better?

Overall, both software types can provide a great benefit to your organization.



Utilizing Behavior Reports to Enhance User Experience

In the digital age, it is important to keep up to date with the different technological advances being made in society. This way, your business can surpass competition and become successful. Now that most companies are online, and use digital media, it can become hard to keep up with which online or digital platform is the most useful for your company. Google Analytics Behavior Reports helps assist in many of these aspects and more, so your firm can have the top content.

Why use it?

Behavior Reports on Google Analytics change everything you thought you knew about your website visitors. When utilizing behavior reports, you will quickly see sections allowing you to view most-viewed pages and in-page click data, as well as search terms used by your visitors. Throughout the behavior reports aspect, you also gain outlook on  what content your visitors prefer and are asking from your platform. This invaluable data provides many positive benefits, such as improved user experience and conversion rates.

Key Aspects

There are several beneficial aspects to behavior reporting. Today, we will go over three key aspects that will help improve your consumer’s user experience.  One of the main features of behavior reports is overview reports. Though this may seem like a basic aspect to the platform, overview reports provide important and top-performing data in a visual format. Another aspect to use on behavior reports is events reports, which allows you to track how users interact with your website. Furthermore, you can gain deeper insight into content performance and user behavior. Lastly, site search is another beneficial aspect to behavior reports. Site search reports allow you to track searches done in search boxes on your website. This is beneficial because site search can help you understand what visitors want from your website.  

A combination of these methods will surely enhance you consumer’s user experience.


Hines, Kristi. “How to Use Google Analytics Behavior Reports to Optimize Your Content.” Social Media Examiner Main Page, 16 Jan. 2019,


Google Analytics: Audience Tracking Tools that will improve your Social Media

Google Analytics is a great tool to use for audience tracking. Audience tracking is a feature on Google Analytics that allows users to receive live reports on who visits their page, and overall insights on the audience such as their demographics. These tools are essential in giving useful information to businesses, firms, and people on social media. Many businesses are recognizing that we are now in a digital age, and many potential consumers are on social media.

The Tools to Use

One key tool businesses and individuals can use to track their social media audience is viewing social reports under acquisition. This report is designed to exclusively focus on social media, and can give valuable insight on the overview of social media sites driving the most traffic.

Another key tool to help monitor your firm’s social media is the “user explorer” aspect of google analytics. This part of analytics helps to understand why certain visitors navigate and interact with your social media the way they do. This can help understand if consumers are taking the desired action after being directed from certain social media sites.

Lastly, after taking individual consumers and reports into consideration, it is important to reflect on how to improve your social media strategy. Benchmarking on google analytics is the perfect feature to utilize in order to do so. This feature allows insight into your competitor’s traffic by comparing it to your own traffic. By utilizing these key features on Google Analytics, your social media marketing strategies can improve immensely.

Works Cited:

Sentance, Rebecca. “A Guide to the Standard Reports in Google Analytics: Audience Reports.” Search Engine Watch Search Marketing Guide to Naver Koreas Most Popular Search Engine Comments, Search Engine Watch, 4 Jan. 2019,


Fascinating Video on SEO Tools for Beginners


Changes in Google Search Console: Old vs. New

Many significant changes have occurred to Google Search Console. These changes can affect the way the digital media community views Google. These changes include the following:

  • Removal of anonymized, low-volume, long-train searches in filtered views
  • Simplified site declaration process
  • Real-time (live) URL inspection tool
  • A newly designed Manual Actions report
  • New reports: Index Coverage, Performance, Links
  • More data: 16 months of data instead of just 90 days
  • Changes in user management and permissions

The Benefits

There are many benefits to the changes that have occured in Google Search Console. With the new google search console, there is now sixteen months of data available to track performance over time. This is a benefit because terms can now view significant changes with a newly extended amount of time. Another benefit of the new google search console is the information on backlinks. For those that prefer to tack this type of information, this is a huge benefit, as backlinks can help improve strategy and traffic on web pages.

There are also several benefits to the older version of google search console. One of the benefits of the older version of google search console is notifications are sent to individuals when there is malware or crawl errors on the web page/site. This benefit provides security and prevention of lost files on your webpage. Another benefit is you can utilize search statistics, which can create insights on traffic and other data to your webpage.


1.) Berbel, Rebecca. “The New Google Search Console: Wins and Losses.” OnCrawl, 18 Sept. 2018,

2.) Arne, Lindsay. “The Benefits of Webmaster Tools.” Deep Creek PR, 28 Sept. 2014,


Expectations and Goals

Last Semester….

Last semester, I took digital marketing and learned new skills to allow myself to prosper in my career. As a marketing major, it is important to keep up with the digital age and learn to use various media platforms. Throughout the course, I learned to utilize Google Analytics and Adwords, as well as become certified on these platforms. Throughout the course, we worked with teams to learn these skills, in order to ultimately create a digital marketing campaign.

This semester….

This semester, I’m enrolled in the second part of digital marketing, MKT. 370 (digital analytics). I expect this course to challenge me as a future marketer and gain more knowledge in digital analytics. My goals include to further my knowledge in the usage of Google Analytics and to become better at using Google Data Studio.