Google Analytics offers the ability to create custom affinity audiences. This feature is not new. In fact, it has been around for quite some time and has brought upon great successes for companies such as but not limited to Instagram, Facebook, and Amazon.
These internal customizations essentially allow companies to hone in on exactly who they would like to target their efforts to. While simultaneously providing insight on various consumer characteristics. This is quite pivotal for website success, due to the fact that individuals have a wide variety of interests.
In a bustling world where online content dramatically increases by each and every second; ensuring that your content is reaching the desired audience is critical. With that being said, tailoring a custom affinity audience will allow your efforts to be much more time-efficient and successful.
To begin setting up your very own custom affinity audience, follow the path below.
Tools and Settings > Audience Manager > Custom Audiences > Custom Affinity
For more information on how to set-up custom affinity audiences, click on the video provided below.