Speak to your target market with custom affinity audiences

let us help you get to know your consumer

It is safe to say we are lucky to live in a time where there are so many options when it comes to audience targeting. With custom affinity audiences, marketers can create audiences that are more tailored to their individual brands; it becomes much more personal and specialized. Compared to more broad, unspecialized TV-like affinity audiences. Custom affinity audiences are created with the combined use of interests entered as keywords, URLs to create interest categories based on the content of the website, and types of places that people are interested in based on their lifestyles and passions. A good example of this would be a company that sells running shoes to advertise an upcoming 5K or half marathon. This can be achieved with the use of keywords on the site.

A few tips for a strong start

Currently, all Google advertisers can access affinity audiences in Search, Display, Video, and Shopping campaigns, as well as Gmail and Display & Video 360. Find a curated list of affinity categories by downloading the CSV found on Google Ads help.

Remember, you have the ability to show your ads to specific audiences based on who they are, their interests and habits, what they’re actively searching for. The ball is in your court, go after it by following the instructions found in your Google Ads account. For more information check out this helpful video:

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