Do these images look familiar? If so, you have previous experience with ‘cookie data’. As you can see, the consumer must allow or grant the company to have access to this data. With that being said, as long as there is consent from the consumer it is ethical for digital marketing professionals to have access […]
In a digital age where consumers can quickly and easily communicate with brands via social media; brands now have the opportunity to cultivate a relationship through proactive corporate response. This idea of proactive responding can be carried out on almost all social media platforms. However, in this case I will be referring to Instagram. Whenever […]
In a modern day world where almost every corporation, no matter how small has an online presence; it is critical that efforts are made in order to differentiate yourself from saturated social media platforms. Keeping that in mind, I find it to be beneficial and even critical for a company to ‘Self-Promote’. It could be […]
Picture this, it is October 1st and you find yourself eagerly waiting in line at Starbucks to order your very favorite, Pumpkin Spiced latte. You step right up and the barista asks you “whats your name?” as she scribbles your name onto your designated cup. You don’t even think twice about it. However, for some […]
As we see more and more companies opting out of traditional ‘brick & mortar’ retail in exchange for an online experience; I foresee Email marketing becoming more and more of a helpful tool. Previously, companies would communicate and build relationships with consumers through an in-person retail experience. However, the online shopping craze that is 2020 […]
Sometimes you’ll fall victim to a Digital Ad & that’s okay… Below is a story time from one of my most recent ‘fails’. Similar to most tweens, teens, and young adults; I suffer from a breakout here and there. With that being said, I was the perfect candidate to fall victim to ‘Curology Customized Skincare’ […]
When trying to differentiate yourself from the competition, there are a multitude of techniques that can be implemented. Often times, this can become fairly costly. The question is, does it need to be? There is no simple answer. You could spend as little as $50.00 & see better results than spending no money at all. […]
Picture this, it’s a Sunday afternoon. As you’re sitting on the couch enjoying what you have left of the weekend, you decide to visit Google in order to find a new salon, new shoes, or whatever your heart desires. The thing is, chances are; you will find your answer right on the first page. Specifically, […]
As ‘Brick & Mortar’ stores become more and more obsolete, chances are…you are considering conducting business online. I have some good news. It is easier than you may have thought! Just keep in mind that when creating a landing page/website, it is critical that you consider ‘Form V.S. Function’. Paying attention to these concepts will […]