The Ethics Battle Tracking user data becomes easier and easier as technology evolves. With tools such as Google Analytics, companies have access to specific data about consumers that would never be shared otherwise. With this, ethical concerns are raised about the collection and usage of this data. These concerns mainly revolve around intrusions on user […]
A Proactive Corporate Response is Key No matter what, a company will have to communicate with consumers on the internet. Interacting with consumer feedback should be done proactively. A company should not find themselves reacting to positive or negative commentary. Instead, they should have specific plans in place to interact with their customers. A proactive […]
Social Media is All Promotional At the end of the day, every person and/or entity is on social media to promote themselves. Businesses are always promoting their products or services via their social media channels. There are different ways to conduct this promotion. Some companies choose to be “in your face” with their promotion while […]
Same thing, Different Year… Or Was It? According to Forbes, Spotify has offered their Wrapped campaign near the end of each year for users and bands since 2015. On the user side, it shows each user a variation of their favorite songs, genres, and artists based on the number of listens. For bands, it would […]
“Email Marketing is Dead” Heard throughout the marking world, this statement is believed and preached. However, this couldn’t be further from the truth. Although many believe technology advancements have led to the downfall of email, it has just taken a new path. To understand these changes, emails must be seen in the correct context for […]
A Display Ad Success Story We’ve all scrolled through social media and got sucked into an ad. Before long, it has been a half-hour and half of the e-commerces catalog is in our wishlist or shopping cart. For myself, this happened over the summer with ETcustomDesigns. I scrolled through my Instagram feed and their algorithm […]
Making the Most Bang for Your Buck Everyone knows the saying “money talks” in the business world. For this reason, small businesses are afraid to invest in a paid advertisement budget for search engines. What if there was a way that your small business and small marketing budget could compete with the big dogs in […]
Winter is coming… With winter fast approaching, what better time is there but now to stock up on the products that a young child will need to make it through their first (or second) winter. Also, keep in mind the possibility to donate these products with our own donation service or to a local shelter […]
How Using Seed Keyword Can Launch Your Site to the #1 Search Result Everyone has been there. A user types their desired search words into a search engine and the first results most of the time is the giant companies of the likes of Amazon, Walmart, and the main competitors in any industry. However, every […]
What should be more valued by users? How should developers create content to highlight this value? Form and functionality are both needed (and intertwined) in the user conversion process. Although function is just as, if not more, important than form to online shopper user, it is the latter (form) that appears to be more important […]