Proactive Cooperate Response A proactive cooperate response is when a company responds to a negative comment made by an unhappy customer that assures the issue will not repeat itself. These types of responses builds trust between the customer and company. An example of a proactive response is below: Defensive Cooperate Response A defensive cooperate response […]
Should a company self promote? Companies should not refrain from self promotion because it drives sales. Social media is a place where everyone is trying to self promote. It’s become one of the few effective ways a company can get their word out and have it successfully come across. Can you be fully authentic on […]
Do you have to spend the most money on “search ads” to beat your competition? A company should not have to spend most of their money on search adds to beat their competition. After watching “Core Concepts of Paid Search Marketing” I realized that higher end companies do not spend a lot of money on […]
The Hello Fresh website can expand it’s website content by using infographics. This is helpful under website links because it gives the opportunity to highlight it’s program while still keeping the viewer engaged. Infographics can have sign up links. Another will include the health facts. These images can changed during seasons. https://www.youtube.com/watch?v=y8kEwPjvstA&feature=emb_title
A website can be number one on a search engine but it has to play it very smart to get there. First, a website must know who their competitors are to create a keyword that can set them apart on their website. With that keyword they can maximize their relevance by placing it strategically throughout […]