A website can be number one on a search engine but it has to play it very smart to get there. First, a website must know who their competitors are to create a keyword that can set them apart on their website. With that keyword they can maximize their relevance by placing it strategically throughout their website. They can even place the target word in their URL to maximize their chances of it becoming first. Although search engines cannot read pictures, placing the word in a description of the picture can increase it’s chances as well. A website has to be careful how much of the word it uses because if the keyword is used too often, search engine guards can easily find it.

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