Self Promotion and Authenticity

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Should a company self promote?

Companies should not refrain from self promotion because it drives sales. Social media is a place where everyone is trying to self promote. It’s become one of the few effective ways a company can get their word out and have it successfully come across.  

Can you be fully authentic on social media?

It is not possible to be authentic on social media because companies want to but their best foot forward. They will only show the good things about themselves. This includes good reviews and quality pictures of their products. Companies can display great content that drives sales that is not always authentic. On the contrary companies should strive to have more authenticity on their social media because it will build trust with their audience and directly impact sales.

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