Can you be #1?

In the video, George Do gave us great ways to optimize our presence on search engines.  I believe if you follow his steps, you can end up as the number one search result on search engines. Tailoring your URL to fit a specific search criteria will help it come up as the first result during a search.  Coming up as one the first results during a search engine search helps to drive traffic to your site hopefully leading to an increase in sales.  Most people do not want to go past the first page of a search engine so the earlier your site comes up the better chance you have of being noticed.  Checking what keywords get the most searches will help you understand what people are searching for and help you understand how to design your URL to fit their search criteria.