When setting up a campaign ad across multiple channels I would make sure that I would follow two of the specific practices that were successful for Google which were too tag what you need and only use the campaign variables you need. When processing and evaluating what would make things helpful and successful for a potential ad would be keeping things clear and concise as when you provide too many links or options to a potential user they might be overwhelmed. Making sure to organize certain data such as the campaign source, medium and content provides certain dimensions on the reports which can enable more potential traffic. Having an organized set of data when you’re collecting for the campaign ad will make things way more transparent when you get to reporting all of the data that finally gets out into the web. The reporting gives a better sense of where the traffic, users or referrals came about.