Applying STP to Email Campaigns

The ability to apply the purpose of segmentation, targeting and positioning in a way that you can produce effective and helpful information are the signs of a company with smart marketing tactics. In my opinion, the most important one of those three is the segmentation because it can break up your audience or potential consumers […]

A/B Testing Hypothesis

The ability to recreate and form a hypothesis that can generate insights and results is something that can take some time in many instincts. When thinking about how I would structure a website a certain way to test whether the users like a certain aspect of the site can provide you with even more information […]

Current Reports vs Legacy Tools

Having the benefit of using the current reports or legacy tools can bring you more data, more clicks and new advancements in your site or URL but the level of technology in both definitely wavers. Current reports are very important as they provide useful data in regards to clicks, impressions. users and provides a clear […]

PPC vs SEO Advertising

When you’re looking at advertising and what strategy is best for you or your company, deciding whether to use PPC or SEO advertising is very important. SEO, being the more organic, natural and free way to use advertising can save you a lot of money but the amount of time to find those results might […]

Who’s Your Audience?

When targeting a specific audience there needs to be some sort of realization and connection that should be made towards the potential users. If you’re trying to expand your product or business, attracting the affinity audiences can be what finds you a more interested audience. The affinity search method can be a very effective way […]