How Digital Marketing Has Changed the Business World

In this day in age life tends to feel faster than ever. Companies are moving so quickly due to new technologies that we almost forget to take a breath and realize how different the everyday life is for all of us because of their advancements. Advertising has changed dramatically over the years but over the last 10 years in particular it has transitioned for the better. Companies now have the ability to target specific consumers like never before. They have technological data to thank for it, such as key words, search history, location history, and even listening history.