Author: dserpe1

Picture this: A group of teenagers in the mall on a Friday. They’re running around with their friends and have ten dollars from their parents to spend on dinner. They all go into Panera Bread and decide to order the 5$ mac and cheese, a cookie, and the good old “water cup”. At the table […]

Understanding user behavior is extremely important because it allows companies and websites to make adjustments based on the data collected. It allows them to find out what the consumers are doing when they are interacting with your website. What buttons did they press? How long did they scroll?  Site Tagging Site tagging is extremely helpful […]

Overview GCS stands for Google Search Console which is a program helping one’s site show up on google as well as understanding how google search sees your page. In recent years, GCS (Google Search Console) has gone through many revisions. The “legacy” tools are a bit dated but it still offers a unique and important […]

Just Do It… Correctly It sounds super generic, but the first idea that pops into my mind when I think about a famous ad campaign is the lady wearing all white using a price tool. That’s all I need to say before you hear the entire Progressive Insurance commercial in your head. The woman in […]

Does one need to be a creative person to “create” reports in Data Studio? Perhaps there is a formula that requires one to be creative to stand out. I am leaning towards no, with recognition that creativity will be a small help to your creation. Mastering a formula to the perfect data studio report is […]

What is A/B Testing? A/B testing is a process in which one compares two different versions of a website. Although they are very similar, only one or two things should be different to learn exactly how those individual aspects affect the overall statistics. By keeping everything besides your changed variable constant, it allows you to […]

SEO  The article I chose on moz.com was “How to Write an SEO-Focused Content Brief Your Writers Will Love”. This article sets a situation of your company not utilizing a SEO strategy when it comes to your content. It implies that you are frustrated because you are responsible for growing search traffic. It would be […]

In this blog I will be diving into the importance of paid ads and organic search. First I will discuss organic search, then paid, then I will break them down in a comparison. SEO When you think about organic search you think google. While this is by far the most popular search engine, there are […]

I’m a soccer player. When I go on Dick’s, I’m not looking for a new hockey stick! It’s important to target your potential audience’s affinity because that is what is going to entice them. Sometimes you attract users that don’t even know what they are looking for, they just were brought to your website one […]

Recently, we have heard much about how our phones continue to spy on us. In fact, sometimes you will even think of something and the next day it will be advertised on your phone! It makes one question if anything they’re doing or saying is private. Seemingly, there is no escape without giving up your […]