Many people may think spending big money on ads to increase your rank could be a waste of time and money. However, is that statement true? According to John Gagnon, “In the paid search side of things, the more money you are willing to pay, the higher you’re able to show up.” Now, lets find out the true worth of spending more on an ad space.
With spending more on an ad comes greater opportunities. This could include types of ads, the placement of ads, or the quality of ads you will get in return. There are two main factors in determining an ad rank. These including your bid amount and a quality score. An auction platform determines the amount an advertiser is willing to pay for a click from a user. A wining bid means you won the best ad location for the key word users will use in their search. The ad quality score is made up of expected CTR, ad relevance, and landing page experience. Therefore, both bid amount and quality score ensures that your advertisements are staying relevant to your key word search.
